What are charities doing to build trust with donors?
by Javier Mendoza, Connect Global
What is Philanthropy
Philanthropy is defined by the “desire to promote the welfare of others”, yes sometimes by giving money, but also by giving your time and attention. Philanthropy in practice is the giving of money, goods, or time to help make someone else’s life better. That’s it. Philanthropic endeavors of any size make a difference in the world every day.
Charities are organizations that leverage philanthropy to provide assistance and relief for people in need. Typically, charities, are the experts in their chosen field of work. They have put in the long hours of research, work, and hustle and can provide “proof” that a philanthropist's investments were put to work.
A charitable donation is defined as any amount of money given voluntarily without expecting something in return. It is a donation given in order to help people in need. The return of investment on a donation to a charity may be that a child is fed, someone receives an education, or a small business is started in order to better someone's life in a long-term and effective way.
Anyone can be a philanthropist.
Some philanthropists might not be as well-known as others, but they all have something in common: they want to make the world a better place, and they’re willing to put their money where their mouth is.
Knowing where to start giving can be overwhelming because there are so many needs still waiting to be met. It is essential to think about what your values are and what you want your money to do before you donate any funds.
It can be hard to know what causes are worth donating to, and it can be even harder to find a trustworthy organization that will allocate your donation responsibly.
Connect Global has impacted the lives of many people in need.
Connect Global is a non-profit organization that is unique in the way it builds trust with donors, thereby changing the way people give. In the past, people have donated money to charities without knowing exactly where their money was going. Connect Global’s transparency helps people donate with confidence by providing accuracy and accountability for every dollar donated.
Our new website is designed to help generous people like you connect to a cause you are passionate about and be able to confidently donate towards that cause. This truly allows for a gift of any size to make a difference. There is no more doubt about where your money went, or if it is making an impact.
Donors expect more than a ‘Thank You’
The expected level of access to the information on where charitable giving is invested is at an all-time high. A smartly written thank you note is no longer sufficient.
The intentional focus on proving investments and building a deep relationship with both donors and those being served is unfortunately uncommon in many charitable organizations.
Connect Global seeks to provide donors with confidence in where their money is going. This, coupled with a transparent look at the metrics we use to label investments as a “hit” or “miss”, enables us to provide more than just a ‘thank you’ with every gift.
You can find out more about how Connect Global builds relationships and trust with our donors directly from our leadership.