Gap Using QR Codes to Drive Promotions
While returning some items at Gap tonight, I noticed a QR coded sign promising promotions and information for those who followed the link. There was even a link.explaining where you could get a free QR code reader if you were unfamiliar with the technology, and a (yawn) sms shortcode for those still living in 2010.
If you can’t scan the code in the picture, it links to: http://scn.by/9T9AB0HTW8GKV7
Update: Of course, I am not the only person to notice these codes in use:
- QR Anywhere noticed QR Codes in the Gap catalog this summer noting that “A retailer like The Gap using QR codes will only increase awareness with consumers.”
- 2d in the UK notes “The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.” It’s cool that they are going social and letting people talk about the new pants.
- Finally, SocialWayne notes that he saw the QR codes in store as well in Raleigh, but noted that their recent FourSquare promotion (Mashable) seemed to be missing.
The FourSquare event, which came on the heels of a similar GroupOn event, gave users a unique, 25% off their purchase when checking in to a GAP store via the location based services, FourSquare, Twitter or FaceBook:
MobileMarketingWatch reports: “The offer, good to those who check-in on Saturday only, was part of the company’s “BlackMagic Event,” and was also offered to users of Twitter and Facebook — although Facebook users had to print out a coupon to redeem and Twitter users had to offer up a discount code at the cashier.”
Speaking of FourSquare, it seems Gap is featuring the 4sq founders in some of their own ads as well according to HuffPo.
