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Creating Value by Design

Our speakers will bring to light design principles and how they are creating value in ways that transcend disciplines, industries and cultures. Each of our presenters has roots in the Salt Lake City area — but their work has a global impact. Topics include designing homes with a soul; making data make sense; using video ethnography for training; monetizing an online video franchise with more than 50 million views; sharing interactive stories through transmedia; prototyping micro franchises in Base of the Pyramid (BoP) markets; integrating eco-friendly supply chains; and crafting multi-sensory experiences. The conference is organized into four sessions: Insight, Ideation, Iteration, and Integration.