Selfridges Beauty Counter In-store LCD Panels

When it comes to in-store technologies the current vanguard is the use of in-store lcds. One of my favourite usages is Selfridges Beauty counters.

Shopping Phase

1 . Activation

Works because:

1. Its a natural evolution of the static image based point of sale. Replacing a static image of a model with a moving image of a model shot beautifully.
2. Cheap to integrate — by building in a standard television lcd into the stand, you can incorporate enhanced content.
3. Non- intrusive to the customer purchase experience.

Examples in Pictures

Chanel’s main beauty counter has a beautiful video lcd panel as the focus of their stand.

Nars liked the video lcd so much, they used 3 of them to welcome customers onto their stand.