What do you think before buying something?
When a person goes to a mall to buy new clothes, shoes, or even a new trading card what do you think goes through their mind? Some people think about the style that is trending while others think about what fits them the best. After reading David Rushkoff’s article, “Which one of these sneakers is me” and hearing the thought process that went through a young adolescent I started to think about everything I buy and why I buy it. The boy in the article that David Rushkoff writes about sees a huge wall of shoes and one of these shoes were going to be the perfect fit for him. At first he wanted the shoes produced by Nike but noticed how they were not eco friendly, then he moved on to the Converse company but he believed that it was not the right fit for him. The boy just stood there wondering, “which shoe am I?” (Paragraph 5 Rushkoff)
Within this article David Rushkoff also explains the tricks and games companies play to sell their product. He says once the adolescent group sets up their defense mechanisms the market researchers set up their countermeasures to fight back. Before marketers had more power over what we buy because influencing us was just easier. Before the remote was invented people had to get up and go to the television set just to change the channel. This gave the advertisers on air time to convince you to buy whatever they are selling. However, with technological advancements teenagers, like myself, can just flip through the channels. One defense mechanism that teenagers have is “shortened attention spans for the purpose of keeping themselves from falling into the spell of advertisers.” (Paragraph 10 Rushkuff) The remote was just a small technological advancement compared to the computer. Now you always have a screen in front of you with internet to do as you please. Marketers hired anthropologists to study the trend of teenagers to help sell their product. One great example of this became the cartoon TV series Pokemon. Everything Pokemon dealt with involved advertising, from their television show to their collectable cards.
Marketers have been influencing children and adolescents to buy things for a very long time now and this may relate back to the reason of why many students, my peers, and even myself get distracted so easily. Nicholas Carr makes the argument that because of the internet students, my peers, and even his peers now skim everything. “The more they use the Web, the more they have to fight to stay focused on long pieces of writing.” (Nicholas Carr “Is Google Making Me Stupid? 2008) As technology continues to advance the upcoming generations will find it even harder to stay focused on an advertisement or more importantly the long pieces of writings that Nicholas Carr is talking about in his article. Douglas Rushkoff also makes a tweet saying that the operating systems is now what we know as the virus.