Jodie Hobson, 3D Designer

Working at Conran:
Describe your role at Conran
I’m a senior 3D designer. We support brands by ensuring their values are taken through to all aspects of their communications. Additionally, we ensure their staff and customers are fully immersed in their business through connected brand experiences.

How long have you worked for Conran? 
Three months, almost.

What’s your favourite Conran work to date? 
Producing 3D pop-up book installations as part of the experiential marketing campaign for the new Studio Canal film, Paddington 2. The books feature a life-sized Paddington Bear and will be located across London in five different locations to create a real buzz around the film.

Paddington at More London

A bit about you:
Where were you born and where did you grow up? 
I was born in Croydon and grew up in Crawley, a town located between Gatwick and Brighton. We moved there when I was just 18 months old and I lived there until I went to uni.

What did you want to be when you grew up? 
I wanted to be a solicitor! Bit of a change from the creative route I went down.

Your favourite place in the world and why? 
I love Mexico. We had our honeymoon there and it was probably two of the happiest weeks of my life (so far anyway).

What would your superhero power be? 
Probably to be able to freeze time. Time goes so quickly and it’s easy to forget to enjoy things as they happen. As a mother of two small girls just to be able to stop time to really take in everything they are and appreciate how small they are would be incredible.

What’s your favourite advertising campaign? 
I just fell in love with one of the John Lewis Christmas ads where the little boy was so excited about Christmas morning. When it arrived, he runs past all of his presents to get to a present he had wrapped himself for his parents. It brings a tear to my eye just thinking about it now.

John Lewis TV ad 2011

What’s your favourite brand and why? 
I just love the White Company. I love the quality of their products, the simple design of their stores, the image they portray.

The White Company

Who is your role model and why? 
My mum was my role model. As clichéd as that sounds she really was just one of those women that you inspire to be like: caring, strong, kind, intelligent, creative and beautiful… an amazing mum.

Your career path:

Did you start out in the design/creative industry? 
Yes. I graduated from University, moved to London and started working as a 3D designer all within one week!

If you weren’t doing this job what would you be doing? 
I really don’t know as I’ve been so passionate about design for so long I can’t imagine what other route I would take now.

How have your career mentors shaped you? 
Over the years I have met many very talented designers who I have been lucky enough to work with. The key characteristics I have taken from some of my mentors along the way include empathy, developing a thick skin (something you need in the cut-throat world of design), thinking outside the box and seeing things from new angles.

The creative industry:

Any tips for newcomers to the industry? 
Listen to advice and take on board others’ thoughts while also developing your own style and opinions.

What’s the best bit of career advice you have been given? 
Best bit of career advice I’ve been given is don’t burn any bridges, the design industry is rather small! …and the worst? I’m quite lucky in that I don’t think I’ve really received any bad advice… that I can remember anyway.

What career advice would you give to your younger self? 
Just to go for it, keep going and keep pushing yourself.

And finally… If you could sit and talk with anyone (from any time) for just one hour, who would it be and why? 
My mum, she was my inspiration and I’d love to tell her about her granddaughters.