Protecting a brands precious assets
We live in a world where we seem to be constantly under attack.
Whether it’s identity theft, home intrusion, computer hackers, or credit card fraud — it becomes an exhausting experience to comprehend it all, let alone protect yourself. Some do take proactive measures by using virus software, identity theft monitoring, home security systems — all in the name of safeguarding their precious assets. That said, the central question for today’s marketers is this: should we be treating our brands any differently?
David Keefe, CDG NYC’s managing partner, author of this piece, demonstrates the increasing importance of building protective barriers around brands and their assets in today’s hyper-competitive marketplace.