Consentium
Published in

Consentium

Blockchain in Retail: One step closer to Mass Adoption 区块链通过零售促进增长

How can Distributed Ledger Technology transform the retail industry? 分布式分类帐技术如何改变零售业?

Distributed Ledger Technology (DLT) is a technological advancement that could bring great benefits to the future of the retail industry. After building up traction and catching public interest over the years, many retailers are considering implementing blockchain technology into their business strategy in the future. There are a couple of major companies that are already using blockchain in retail, such as the multinational retail corporation Walmart, who used blockchain technology in many of its pilot projects.

One of the most influential and largest e-commerce companies in the world, Amazon launched its blockchain solutions on Amazon Web Services (AWS) offering a fully-managed service that makes it easy to create and manage scalable blockchain networks using open-source frameworks.

Cryptocurrency is often related to blockchain and is known to be used as the payment method in the future. 9 years ago, Laszlo Hanyecz had paid 10,000 bitcoins for two large Papa John’s pizzas, marking the first purchase of tangible goods for digital money. Although bitcoin is still far from being universally accepted by retailers, thousands of merchants around the world are taking crypto in exchange for goods.

Payments using blockchain technology is just a tip of the blockchain iceberg though. While retailers accepting cryptocurrency remains an important avenue leading toward mass adoption, there are several other aspect where distributed ledger technology (DLT) can be beneficial to the retail industry. Some of these solutions are already up and running, and some hold the promise to bring about massive changes within the next few years.

So how blockchain in retail will develop and how it could change the industry?

  • Crypto payments

According to the Kaspersky Lab Global IT Security Risks Survey, 13% of more than 12,000 consumers across 22 countries have used cryptocurrency to pay for their online purchases. Companies that step on the path of accepting crypto might be driven by various motivations. Some might want to appeal to younger, technologically advanced customers by appearing savvy with the cutting-edge tech, while others embrace the promise of the technology and are bullish on crypto themselves. Digital money’s volatility remains the main deterrent for large corporate retailers. Intermediaries like Flexa, which are ready to stand in between corporate businesses and the dicey crypto market to absorb part of the uncertainty, come in handy as the big players find themselves willing to experiment with the new payment method yet are wary of potential risks.

  • Supply chain tracking

Another well-established and profusely covered family of blockchain use cases in retail has to do with the technology’s capacity to make the goods’ origins transparent and verifiable. The demand for such transparency may stem from different considerations, depending on a particular industry, with three key concerns being safety, authenticity and ethical sourcing. Industry leaders have come to realize that recording every actionable event along the produce’s journey — from farm to table — on a blockchain is an efficient solution to this problem. It could also enhance stores’ ability to quickly identify and remove recalled foods, among other logistical benefits.

  • Customer data management, security and sharing

Retailers routinely record, store and utilize vast amounts of customer data. Blockchain applications related to streamlining processes in this line of their work present a less explored yet immensely promising area. Harnessing the benefits of distributed ledger technology could improve security, give customers more control over their data, and create new forms of marketing to help retailers meet consumer needs with higher precision and capture the value otherwise missed. With a blockchain data-sharing system in place, customers could also proactively let retailers know about their needs and preferences, sending them shopping lists in the form of smart contracts. Coupled with the potential affordances of the Internet of Things to outsource the execution and delivery of such orders to machines, blockchain could become a fundamental infrastructure for the new era of fully automated shopping.

Blockchain is not just about cryptocurrencies, and while it is important for retailers to keep a lookout on cryptocurrencies from a payments perspective, the real value is in blockchain applications. In retail, this is starting to move fast, and achieve real traction.

Do stay tuned to our future articles as we will be focusing more about how blockchain technology can benefit different aspects of the retail industry.

ABOUT CONSENTIUM
Consentium is a revolutionary chat application, which is the first to reward its users with cryptocurrency via the Chat Community Monetization (CCM) Model for virtually any group or community they create.

CCM Model allows for transactional fees to be redistributed to active members of the Consentium community. It incentivises users to create ‘ultra groups’ and cultivate strong in-app communities by creating more engaging content.

Crypto news and community at your hands.
Click to download Consentium: ANDROID /IOS

Connect with us on our social media.
Website: Consentium
Telegram channel: Consentium Official
Facebook: Consentium
Twitter: @Consentium
Wechat: gh_ef8940467b01

分布式账本技术(DLT)是一项技术进步,可以为零售业的未来带来巨大的利益。经过多年的发展并赢得了公众的关注之后,许多零售商正在考虑在未来的业务战略中实施区块链技术。有几家主要公司已经在零售中使用区块链,例如跨国零售公司沃尔玛,他们在其许多试点项目中都使用了区块链技术。

亚马逊是全球最具影响力和最大的电子商务公司之一,在亚马逊网络服务(AWS)上推出了其区块链解决方案,该解决方案提供了完全托管的服务,可轻松使用开放源代码框架创建和管理可扩展的区块链网络。

加密货币通常与区块链有关,并且在将来被称为付款方式。 9年前,Laszlo Hanyecz支付了10,000比特币,购买了两个大的Papa John的比萨饼,这标志着人们首次用数字货币购买有形商品。尽管比特币仍远未被零售商普遍接受,但世界各地成千上万的商人正在使用加密货币来交换商品。

但是,使用区块链技术进行的支付只是区块链冰山一角。尽管零售商接受加密货币仍然是导致大规模采用的重要途径,但分布式账本技术(DLT)可以在其他几个方面对零售业有所帮助。其中一些解决方案已经启动并运行,并且某些有望在未来几年内带来巨大的变化。

那么零售中的区块链将如何发展以及如何改变行业呢?

  • 加密支付

根据卡巴斯基实验室全球IT安全风险调查,在22个国家/地区的12,000多名消费者中,有13%使用加密货币支付在线购物费用。踏上接受加密货币之路的公司可能受到各种动机的驱动。有些人可能希望通过对尖端技术表现出精明的态度来吸引年轻的,技术先进的客户,而另一些人则拥护该技术的前景,并看好加密货币本身。数字货币的波动性仍然是大型企业零售商的主要威慑力量。像Flexa这样的中介机构已经准备好在公司业务和简单的加密货币市场之间介入,以吸收部分不确定性,它们派上了用场,因为大型企业发现自己愿意尝试新的支付方式,但对潜在风险保持警惕。

  • 供应链跟踪

零售业中另一个建立良好且涵盖广泛的区块链用例家族,与该技术使商品来源透明且可验证的能力有关。对这种透明度的需求可能取决于不同的考虑,这取决于特定的行业,其中三个关键问题是安全性,真实性和道德采购。业界领导者已经意识到,在从农产品到餐桌的整个生产过程中,将每个可行的事件记录在区块链上都是解决此问题的有效方法。除其他物流优势外,它还可以增强商店快速识别和清除召回食品的能力。

  • 客户数据管理,安全性和共享

零售商通常记录,存储和利用大量的客户数据。与工作流线化有关的区块链应用程序呈现出的领域还很少探索,但前景十分广阔。利用分布式分类帐技术的好处可以提高安全性,为客户提供对其数据的更多控制权,并创建新的营销形式,以帮助零售商以更高的精度满足消费者的需求,并获得原本可以错过的价值。有了区块链数据共享系统,客户还可以主动让零售商了解他们的需求和偏好,并以智能合约的形式向他们发送购物清单。加上物联网将这些订单的执行和交付外包给机器的潜在能力,区块链可能成为全自动购物新时代的基本基础设施。

区块链不仅涉及加密货币,而且对于零售商而言,从支付角度关注加密货币也很重要,但真正的价值在于区块链应用程序。在零售业中,这开始快速发展,并取得了真正的吸引力。

请继续关注我们的未来文章,因为我们将更加关注区块链技术如何使零售行业的各个方面受益。

关于嘉信
嘉信是一种革命性的聊天应用程序,它是第一个通过聊天社区货币化(CCM)模型为其用户创建的几乎任何团体或社区都以加密货币奖励其用户的应用程序。
CCM模型允许将交易费用重新分配给嘉信社区的活跃成员。它通过创建更具吸引力的内容来激励用户创建“超群”并培养强大的应用内社区。

加密新闻和社群在您的掌握之中
点击下载嘉信:ANDROID /IOS

关注我们的社交媒体
网站: Consentium
Telegram 频道: Consentium Official
Twitter: @Consentium
Facebook: Consentium
微信Wechat: gh_ef8940467b01

微信Wechat

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store