COVID-19 Impact on Apps: Winners and Losers 冠状病毒对网络应用程序的影响：成功者和失败者

The global pandemic boosts tremendous growth for apps to connect people virtually. 冠状病毒极大地促进了网络应用程序的在线连接。

The Global Impact of Apps

Businesses enforce working from home, conferences are postponed, flights are cancelled, schools are closed, storefronts and restaurants shut their doors and people are quarantined at home. As a significant part of the world’s population is currently on lockdown in an attempt to contain the coronavirus pandemic, people are turning to technology to work, communicate and stay in touch with their loved ones.

With the physical world now slowly receding, consumers are suddenly more reliant on apps for communication, shopping, staying healthy, and entertainment.

Embracing the App Economy

Consumers are looking for different ways to manage their lives while in lockdown, and in some cases, apps could provide the perfect solution.

In fact, people spent 20% more time using apps in the first quarter of 2020 compared to 2019. During that time, consumers also spent over $23 billion in app stores — the largest spend per quarter recorded to date.

While consumers across the globe lean on apps to support them in times of crisis, how exactly are consumers in the world interacting with apps?

Winners emerging from the crisis

One of the major trends we witness in the app economy was the surge of usage in business and educational apps in China, and then across the world. Following the closure of cities and the introduction of work from home and social distancing policies, downloads and time spent in these apps skyrocket.

Given the huge volume of people working remotely, it’s no surprise to see video chat and online conference apps experiencing explosive growth.

Video conferencing app Zoom expanded its worldwide user base by 300% in just under a month, becoming the popular platform for virtual conferences and festivals. Despite Zoom’s recent data privacy and security scandal, the tremendous growth is showing no signs of slowing down.

Downloads of gaming applications have also increased as users are turning to mobile games to stay entertained and pass the time while under quarantine. Alongside gaming, social media and video streaming apps usage soar as people want to be entertained and communicate with loved ones while avoiding physical contacts. Other than Instagram and Twitter, Tik Tok is a popular app for mobile users to watch and create short looping videos and social network with others in efforts to attract viewers.

There is also an increase in engagement for food and grocery delivery apps as more consumers are looking to consume their meals at the comfort of their home. Do expect to see an increase in food and grocery delivery apps as more countries impose mandatory quarantines and extend social distancing policies in the weeks to come.

Victims of the global pandemic

Despite the app economy boom in the current market, not all apps got on the speed train. Travel and hospitality app downloads suffered as the virus outbreak is not conducive to globetrotting. Examples of these apps include airlines and hospitality sectors.

Airbnb has experienced a drastic decline in bookings and is adopting new cleaning protocols in an attempt to appease and induce confidence in both hosts and guests. The tech company has since lowered its internal evaluation, from $31 billion to $26 billion, which is not a positive sign for a company planning to go public this year.

Ride-hailing and transportation apps around the world such as Uber also suffered from staying home restrictions. Users are more cautious when commuting around and many avoid leaving home safety reasons. The largest impact on downloads of top ride-sharing apps appeared in China, with weekly downloads for their version of Uber, DIDI falling 75% from the highest week to its lowest week. However, this downfall is predicted to be short term and ride-hailing apps will recover as soon as government regulators lift their restrictions.

An Unsung Hero

Despite the gains, many users didn’t trust their social media platforms for critical news related to COVID-19. Social media platforms were only considered trustworthy and credible by a minority of users. Technology is becoming an increasingly controversial topic. Data security scandals, the spread of false information, and its impact on mental health are just some of the reasons why technology’s role in society regularly comes into question.

The source and authenticity of information can be verified by Blockchain technology. On the open and transparent ledger, it allows the public to identify the origin of the information. Due to the immutable nature of blockchain technology, this greatly reduces attempts at identity fraud, pranks or misinformation. Blockchain technology also allows the public to control the personal information they would like to share. Applications such as Consentium also have a function where chats can only be seen by the intended recipient, and then self-destruct after it’s been read. Consentium has a chat function on its app that gives users the same functionalities as current instant messaging apps. Users can have 1–1 chat as well as group chats, where entrepreneurs and content creators can monetise their products or services by leveraging on the community they build with the app, as well as the crypto aspect of the platform. Consentium demonstrates the usefulness of blockchain technology for messaging apps. With the transparent and secure way of transmitting messages, users of these apps are assured that information received is intended for them and that their personal data is secure.

Our new mobile application is due to be released by the end of June 2020. Do stay tuned to further announcements on our social media.

ABOUT CONSENTIUM
Consentium is a revolutionary chat application, which is the first to reward its users with cryptocurrency via the Chat Community Monetization (CCM) Model for virtually any group or community they create.

CCM Model allows for transactional fees to be redistributed to active members of the Consentium community. It incentivises users to create ‘ultra groups’ and cultivate strong in-app communities by creating more engaging content.

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网络应用程序的全球影响

企业强制在家中工作，推迟会议，取消航班，关闭学校，关闭店面和餐厅，并在家中隔离人员。为了遏制冠状病毒大流行，目前世界上有很大一部分人处于隔离状态，人们正在转向技术来工作，交流和与亲人保持联系。

随着现实世界的逐渐消退，消费者突然变得更加依赖于用于通信，购物，保持健康和娱乐的应用程序。

网络应用经济

消费者正在寻找不同的方式来管理处于隔离状态的生活，在某些情况下，应用程序可以提供完美的解决方案。

实际上，与2019年相比，2020年第一季度人们在应用程序上花费的时间增加了20％。在此期间，消费者在应用程序商店中的花费也超过了230亿美元，这是迄今为止记录的每季度最大支出。

尽管全球消费者在危机时期依靠应用程序为他们提供支持，但全球消费者如何与应用程序进行精确交互？

摆脱危机的赢家

在应用经济中，我们目睹的主要趋势之一是在中国乃至全球的商业和教育应用的使用激增。随着城市关闭以及家庭和社会隔离政策的引入，这些应用程序的下载和花费的时间猛增。

鉴于有大量的远程工作人员，因此视频聊天和在线会议应用程序呈爆炸性增长也就不足为奇了。

视频会议应用程序Zoom在不到一个月的时间内将其全球用户基础扩大了300％，成为虚拟会议和节日的流行平台。尽管Zoom最近发生了数据隐私和安全性丑闻，但这一巨大的增长并未显示出放缓的迹象。

随着用户转向移动游戏以保持娱乐并在隔离期间打发时间，游戏应用程序的下载量也有所增加。除了游戏之外，社交媒体和视频流应用程序的使用率也在飙升，因为人们希望能够娱乐并与亲人交流，同时避免身体接触。除了微博和推特，斗音是一款流行的应用程序，移动用户可以观看和创建短循环视频和社交网络，以吸引观众。

随着越来越多的消费者希望在家中舒适地用餐，食品和杂货配送应用程序的参与度也在增加。确实希望随着更多国家实施强制性隔离并在未来几周内扩大社会隔离政策，看到食品和杂货配送应用程序的增加。

全球大流行的受害者

尽管当前市场上的应用程序经济蓬勃发展，但并不是所有的应用程序都能快速运行。由于病毒爆发不利于环球旅行，旅行和款待应用程序下载受到影响。这些应用程序的示例包括航空公司和酒店业。

爱彼迎的预订量急剧下降，并且正在采用新的清洁协议，以安抚并引起房东和客人的信任。从那以后，这家科技公司将其内部评估从310亿美元降低到260亿美元，这对于计划今年上市的公司来说不是一个积极的信号。

像优步这样的世界各地的乘车和交通应用程序也遭受了居家限制。用户上下班时要更加谨慎，许多人会避免离开家庭安全原因。对顶级乘车共享应用程序下载的影响最大的是迪迪,每周下载量从最高的一周到最低的一周下降了75％。但是，这种下降预计将是短期的，一旦政府监管机构取消限制，打车应用就会恢复。

危机中的黑马

尽管获得了收益，但许多用户并不信任他们的社交媒体平台来获取与新冠病毒相关的重要新闻。社交媒体平台仅被少数用户认为是值得信赖和可信的。技术正成为越来越有争议的话题。数据安全丑闻，虚假信息的传播及其对心理健康的影响，只是技术在社会中的作用经常受到质疑的一些原因。

信息的来源和真实性可以通过区块链技术进行验证。在公开透明的分类帐上，它使公众可以识别信息的来源。由于区块链技术的不变性，这大大减少了对身份欺诈，恶作剧或错误信息的尝试。区块链技术还允许公众控制他们想要共享的个人信息。诸如嘉信之类的应用程序还具有一项功能，即只有预定的收件人才能看到聊天记录，然后在读取后自动销毁。 嘉信在其应用程序上具有聊天功能，可为用户提供与当前即时消息传递应用程序相同的功能。用户可以进行1–1聊天，也可以进行群聊，企业家和内容创建者可以利用他们与该应用程序一起建立的社区以及该平台的加密方面，利用他们的产品或服务获利。 嘉信展示了区块链技术对消息传递应用程序的有用性。通过透明，安全的消息传输方式，这些应用程序的用户可以确保接收到的信息是针对他们的，并且其个人数据是安全的。

我们的新移动应用程序将于2020年6月结束发布。敬请关注我们社交媒体上的进一步公告。

关于嘉信
嘉信是一种革命性的聊天应用程序，它是第一个通过聊天社区货币化（CCM）模型为其用户创建的几乎任何团体或社区都以加密货币奖励其用户的应用程序。
CCM模型允许将交易费用重新分配给嘉信社区的活跃成员。它通过创建更具吸引力的内容来激励用户创建“超群”并培养强大的应用内社区。

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