Cryptocurrency: New Money or Another Financial Instrument? 加密货币:新的现金还是金融工具
With more cryptocurrency investors on board, is it time for merchants to accept cryptocurrency payment? 随着更多的加密货币投资者加入,商家是时候接受加密货币付款了吗?
Many cryptocurrency exchanges experienced high volumes due to the latest market volatility in the cryptocurrency and stock market.
Critically, new cryptocurrency investors are known to be the majority of this increased volume. Beyond speculating on prices of cryptocurrency and hedging against the traditional financial market, there are other ways for investors to use their digital assets?
Bitcoin Boom
Various cryptocurrency exchanges have all reported tremendous volumes over the past few weeks. The price of Bitcoin dropped from $7,900 to $3,800 in just a few hours back on 12th March 2020.
During the market crash, one of the biggest Fiat-to-Crypto exchange, Coinbase broke various traffic and volume records as users are attempting to either cash out or buy the market dip. Over the course of 48 hours after 12th March, Coinbase reported $2 billion in transactions.
High volumes on cryptocurrency exchanges may indicate that the cryptocurrency community are finding solutions to turn fiat into the revolutionary cryptocurrency.
One way of utilising cryptocurrency is through payment in retail, allowing users to spend their cryptocurrency at various merchants.
However, merchant adoption has shown far less promise than user adoption.
Why is it beneficial to implement cryptocurrency payment?
There are many benefits to add a cryptocurrency payment service at a retail store and that includes growth in the customer base.
Merchants would see an uptick in customers from those interested in the store’s cryptocurrency capabilities. Given the high percentage in the millennial consumer segment, merchants could potentially reach more of these customers. In addition, cryptocurrency payment services make a world of banking and financial transactions accessible to the underbanked community, further expanding the potential target audience.
New customers may visit merchants that offer cryptocurrency with the sole intention to buy BTC, but they often buy other necessities or impulse items like drinks or snacks. For example, one in five customers visiting a convenience store to purchase bitcoin end up buying additional items while there. The added convenience of offering cryptocurrency could even drive repeat visits.
Offering cryptocurrency services creates a new source of passive income for the merchant. It diversifies the revenue streams without requiring much additional work.
Seen as modern and innovative for offering such a cutting-edge feature at their store, merchants that choose to add cryptocurrency services will differentiate themselves from their competition and creating the expectation of offering customers technologically advanced services could drive deeper loyalty.
Merchants that implement cryptocurrency services for customers will increase their preparedness for the future. Cryptocurrency payment will enable a smooth transition into a new payment market in the future if it becomes more common for retailers to accept cryptocurrency as a form of payment for in-store purchases. If cryptocurrency transactions are the wave of the future, riding the crest now could improve a store’s readiness for that future and the subsequent consumer demand.
Future of blockchain in retail
Cryptocurrency transactions will become as much of an essential at retail outlets as credit cards have been for decades. Merchants need to get ahead of this trend and start thinking about integrating cryptocurrency transactions into their POS systems today. By embracing this new payment market and its associated technologies now, merchants will attract more customers, improving their bottom line while also preparing for the future.
Despite Satoshi Nakamoto’s claims to create a peer-to-peer electronic cash system, many entering the industry view cryptocurrency as a purely speculative instrument.
If users don’t view cryptocurrency as a means of payment, it’s no wonder that there are fewer companies building crypto merchant services than those building new blockchain projects.
But for an industry that is still considered to be in its infancy stage, the future looks good for now.
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由于加密货币和股票市场的最新市场动荡,许多加密货币交易所交易量变大。
至关重要的是,众所周知,新的加密货币投资者是增加数量的主要来源。除了推测加密货币的价格和对冲传统金融市场之外,投资者还有其他使用加密货币的方式吗?
比特币繁荣
在过去的几周中,各种加密货币交易所都报告了巨大的交易量。 2020年3月12日,比特币的价格在短短几个小时内从7900美元跌至3800美元。
在市场崩溃期间,Coinbase打破了各种流量和交易量记录,因为用户正在尝试兑现或购买市场下跌。在3月12日之后的48小时内,Coinbase报告了20亿美元的交易。
加密货币社区正在寻找解决方案以将法定货币换成革命性的加密货币。
其中一种利用加密货币的方式是通过零售支付,允许用户在各种商家上消费他们的加密货币。
但是,商户加密货币零售采用率不如消费者采用率高。
实施加密货币支付的好处
在零售商店中添加加密货币支付服务有很多好处,其中包括客户群的增长。
商家会发现对商店的加密货币功能感兴趣的客户数量有所增加。鉴于年轻一代消费者细分市场的比例很高,商家有可能吸引更多的此类客户。此外,加密货币支付服务使资金不足的社区可以连接银行和金融交易的世界,从而进一步扩大了潜在的目标受众。
新客户可能会光顾商家购买BTC,但他们经常同时购买其他必需品或物品,例如饮料或小吃。例如,前往便利店购买比特币的顾客中,五分之一的顾客最终会在那里购买更多物品。提供加密货币所带来的额外便利甚至可以推动重复光顾。
提供加密货币服务为商人创造了新的收入来源, 使收入来源多样化,而无需进行大量额外工作。
选择提供加密货币服务的商户被视为现代和创新的企业,他们选择添加加密货币服务将在竞争中脱颖而出,并期望为客户提供技术先进的服务可以提高忠诚度。
为客户实施加密货币服务的商户将增加对未来的准备。如果零售商接受加密货币作为店内购买的一种付款方式越来越普遍,那么加密货币支付将使将来能够顺利过渡到新的支付市场。如果加密货币交易成为未来的潮流,那么现在乘波逐流可以改善商店对未来的需求以及随后的消费者需求。
零售中区块链的未来
与数十年来的信用卡一样,加密货币交易将在零售商店中变得越来越重要。商家需要顺应这一趋势,并开始考虑将加密货币交易集成到当今的销售点系统中。通过新的支付市场及其相关技术,商家将吸引更多的客户,在提高利润的同时为未来做准备。
尽管中本聪希望创建点对点电子现金系统,但许多进入行业的人都将加密货币视为纯粹的投机工具。
如果用户不将加密货币视为支付手段,那么与建立新区块链项目的公司相比,建造加密商人服务的公司就更少了。
但是对于一个仍处于起步阶段的行业来说,目前的前景看好。
关于嘉信
嘉信是一种革命性的聊天应用程序,它是第一个通过聊天社区货币化(CCM)模型为其用户创建的几乎任何团体或社区都以加密货币奖励其用户的应用程序。
CCM模型允许将交易费用重新分配给嘉信社区的活跃成员。它通过创建更具吸引力的内容来激励用户创建“超群”并培养强大的应用内社区。
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