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Using Blockchain to Engage Customers More Effectively 使用区块链更有效地与客户互动

By securing customer information with blockchain technology, retailers increase customer confidence & loyalty. 通过使用区块链技术保护客户信息,零售商可以提高客户的信心和忠诚度。

With the popularity of cashless payments and online shopping, one of the biggest concerns consumers have is the security of their data.

Highly sensitive information such as credit card details and personal identification numbers are commonly provided during transactions. Such data can be used in fraudulent ways, and this could pose a huge problem for a customer who suddenly finds themself saddled with a bank loan or bill that they didn’t take out.

Any data security leaks will cause a customer to lose trust in the company, which would affect the company’s revenues.

These issues can be mitigated with blockchain technology, which can be used for secure & immediate payments with cryptocurrency, as well as managing loyalty programs. Most importantly, companies using blockchain will give their customers assurance that the personal data collected by the company is secure.

Here are 5 ways that blockchain can ensure the security of personal data.

1. Pay Securely Without Card Details

A blockchain point-of-sales system allows customers to quickly and securely pay with the cryptocurrency of their choice. There is no need to reveal credit card details, bank details, or PIN numbers to complete the payment.

All transactions are immediate and there’s no need to provide any details to track or verify the payment.

2. Transparent Transaction History

Paying with cryptocurrency is a transparent process since all the steps are recorded on a decentralised ledger. This reduces the risk of the customer being charged the wrong amount or being charged double by mistake.

3. Digital Identity Management

A database using blockchain technology gives customers more control over the data that they share with companies. In this way, usernames and passwords, personal identification or tax numbers, photo identification, and even medical records can be securely shared by the customer. The company can then use blockchain technology to easily verify the information that is shared by the customer.

This is relevant to businesses retailing pharmaceutical products, where an individual’s medical history is required when dispensing drugs. Similarly for cases where photo identification is required, such as for verifying as the customer’s identity or for setting up a customer account for a loyalty program.

This prevents identity theft, which could result in the information being used fraudulently for unlawful activities, such as getting a bank loan or credit card.

4. Better Customer Engagement

When customers have more control over the personal data that they share, it becomes easier for companies to collect the customer’s information. Since customers know that their personal information is collected securely, they are more willing to share the information. This enables the company to engage the customer more effectively through digital marketing efforts.

5. Increased Customer Loyalty

Once the trust is built with the customer, they feel more comfortable making repeat purchases with the company. This enables the company to gain the customer’s trust, and thus build customer loyalty with a rewards program powered by blockchain technology.

A token-based customer rewards system can offer rewards from third parties so that customers have more diverse ways to redeem their loyalty points.

Customers can also be incentivised with cryptocurrency to share their data on shopping habits, transaction history, and wishlist preferences with the retailer. This then enables the retailer to customise offers and rewards for customers, and in turn encourage more spending.

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Consentium is a revolutionary chat application, which is the first to reward its users with cryptocurrency via the Chat Community Monetization (CCM) Model for virtually any group or community they create.

CCM Model allows for transactional fees to be redistributed to active members of the Consentium community. It incentivises users to create ‘ultra groups’ and cultivate strong in-app communities by creating more engaging content.

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随着无现金支付和在线购物的普及,消费者最担心的问题之一就是其数据的安全性。

交易期间通常会提供高度敏感的信息,例如信用卡详细信息和个人标识号。此类数据可能会以欺诈方式使用,这对于突然发现自己背负未还的银行贷款或账单的客户可能造成巨大的问题。

任何数据安全性泄漏都会导致客户对公司失去信任,这会影响公司的收入。

这些问题可以通过区块链技术得以缓解,该技术可用于通过加密货币进行安全和立即付款,以及管理会员计划。最重要的是,使用区块链的公司将向客户保证公司收集的个人数据是安全的。

这是区块链确保个人数据安全的5种方法。

1.安全付款,无需银行卡详细信息

区块链销售点系统允许客户使用他们选择的加密货币快速安全地付款。无需透露信用卡详细信息,银行详细信息或PIN码即可完成付款。

所有交易都是立即进行的,无需提供任何详细信息来跟踪或验证付款。

2.透明的交易记录

由于所有步骤都记录在去中心化分类账中,因此使用加密货币付款是一个透明的过程。这降低了向客户收取错误金额或被错误收取双倍费用的风险。

3.数字身份管理

使用区块链技术的数据库使客户可以更好地控制他们与公司共享的数据。这样,用户可以安全地共享用户名和密码,个人标识或税号,照片标识,甚至医疗记录。然后,公司可以使用区块链技术轻松验证客户共享的信息。

这与零售药品的企业有关,在配药时需要个人病史。类似地,在需要照片识别的情况下,例如用于验证客户身份或为忠诚计划设置客户帐户。

这样可以防止身份盗用,这可能导致信息被欺诈性地用于非法活动,例如获得银行贷款或信用卡。

4.更好的客户参与度

当客户对共享的个人数据有更多控制权时,公司可以更轻松地收集客户的信息。由于客户知道他们的个人信息是安全收集的,因此他们更愿意共享该信息。这使公司可以通过数字营销努力更有效地吸引客户。

5.增加客户忠诚度

与客户建立信任后,他们会更愿意与公司重复购买。这使公司能够赢得客户的信任,从而通过基于区块链技术的奖励计划来建立客户忠诚度。

基于货币的客户奖励系统可以提供来自第三方的奖励,从而使客户拥有更多种方式来兑换其忠诚度积分。

还可以激励客户使用加密货币,以与零售商共享他们的购物习惯,交易历史和心愿单偏好数据。然后,这使零售商能够为客户定制优惠和奖励,进而鼓励更多的支出。

关于嘉信
嘉信是一种革命性的聊天应用程序,它是第一个通过聊天社区货币化(CCM)模型为其用户创建的几乎任何团体或社区都以加密货币奖励其用户的应用程序。
CCM模型允许将交易费用重新分配给嘉信社区的活跃成员。它通过创建更具吸引力的内容来激励用户创建“超群”并培养强大的应用内社区.

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Consentium is a revolutionary platform that bridges the gap between social communication and cryptocurrency. Visit https://www.consentium.net