The Fantastic Duo

Kenneth Lee
Success Worth Sharing
3 min readFeb 25, 2020

At the start of the year 2020, Gabriella Amanda Legowo and Nasha Ashley Rances Samala received news that they are award winners for the Asian Students Package Design Competition or better known as ASPaC Awards 2019. Gabriella awarded as the winner for Indonesia, and the sole recipient for the Ajinomoto awards in Tokyo, Japan, and Nasha won the Merit Awards category for the submission.

Gabriella received the invitation to attend an exclusive 7-day workshop in Tokyo where she received the special Ajinomoto award. Her work entitled JAMOO is currently being exhibited in Good Design Marunouchi Tokyo, Japan. ASPaC provided a platform for the visual communication students to perform together with 18 countries around Asia.

Jamoo by Gabriella Amanda Legowo

Inspired by the traditional Indonesian herbal medicine shop, JAMOO (“jamu” is a herbal medicine in Indonesian) packaging is the embodiment of a warm and comfortable herbal shop because it provides natural health solutions for everyone. The old impression of herbal medicine represented with more attractive, informative and playful look for the younger generation.

Redesigned Krakakoa packaging by Nasha Ashley Rances Samala

A box that functions as a book that illustrates the creation process of Krakakoa chocolate. The story guides audiences from the harvesting process, roasting, tempering and the final wrapping sequence — each unique flavoured chocolate created to fit perfectly into individual segments of the book.

Gabriella receiving the Special Ajinomoto Awards in Tokyo, Japan
The ASPaC 2019 Award Ceremony in Tokyo, Japan

“Being part of ASPac Award is such an experience. All of my hard work paid off when I found out I was one of the winners to represent Indonesia. The whole journey in japan was unforgettable. I met a lot of new people from different countries and got to try new interesting things. I did some workshops, learn more about packaging and toured the streets of Tokyo. Really honoured to win the Ajinomoto Award which I did not expect at all. Overall, I’m very thankful and blessed for this eye-opening opportunity.” — Gabriella

“For my very first competition, I didn’t expect to reach that far. I was ecstatic to be part of the Winner Candidates, sadly I wasn’t able to push through even more. Next year though, I will work even harder to be a winner and represent my school for another year!” — Nasha

Gabriella and Nasha is the main inspiration for other peers to improve further and never stop believing in their creation. ASPaC created a platform for them to flourish and they carved their name as award winners, and for both of them, this is only the beginning of a promising journey.

--

--