The Little Wonder

Kenneth Lee
Success Worth Sharing
2 min readJan 18, 2020

Jessica Suwandi, a final year student from Visual Communication Design has set a new milestone for the institution. She is working together with Kaesang Pangarep, son of the Indonesian President, Joko Widodo (Jokowi) at PT Sang Khadir Indonesia and recently became the Head of Marketing at PT Ternakopi Indonesia. It all first started when she submitted an illustration for the new brand that was immediately chosen by Kaesang and now, Jessica manages the branding and marketing planning for both Sang Pisang and Ternakopi.

Social Media Content for Sang Pisang.
New Product Line — Packaging Design for Sang Pisang.

Her involvement with social media engagements, viral campaign, branding, pitching and business planning has made a significant impact on the success of both brands in Indonesia. Before leaving college, she introduced a new line of product for Sang Pisang and created the packaging design for the whole range of products.

Indonesia’s President even retweeted Sang Pisang’s social media posting.
Ansari Kadir, Kaesang Pangarep with Jessica.

Her dedication and direct involvement with the branding, business plan, and pitching processes paid off when Ternakopi was awarded Top 20 Startup out of 1000 Thinkubator participants in Indonesia. Her achievements are earned while she is still a student and we are proud of her constant effort and dedication in spearheading the design industry in Indonesia.

Jessica with Ansari Kadir (Co-Founder of Sang Pisang).

--

--