Why Smear Campaigns are Biased and Prejudiced

Diane Cubitt
Constructive Sabotage
2 min readSep 29, 2022
Pexels — fauxles

For over a year now, Lighthouse Global has been a victim of an ongoing smear campaign aimed at destroying our reputation and livelihoods. This online attack has also been directed at Paul S. Waugh, who has on many occasions, invited those who have been heading up this constructive sabotage to meet with him in person, but so far they have either ignored or declined.

A biased and manipulated story was submitted to the Daily Mail, which published an article back in April this year, entitled “Trendy Life Coaches”. Tom Kelly, the author of this article, approached Paul asking for his feedback, on the premise that they needed this before they could publish. A number of the team spent many hours, alongside Paul, putting together a document highlighting what was false and pure fiction in the allegations and providing proof and this was submitted to Tom Kelly.

However, the Daily Mail then went on to publish their preconceived version of the story anyway, using less than 10% of the 17,000-word document our team assembled. Here is a video with Paul highlighting his outrage at an article that was based on lies and falsehoods.

From a personal perspective, having the major attack on Paul has been distressing and painful to read because of the love and care he has shown me over the past 4 years.

We have now set up an ongoing account, to record, reveal and highlight some of the more sinister allegations and destructive intentions behind the intensity and relentless nature of how these trolls work, Lighthouse Global’s Troll Assault & False Accusation Register.

We are happy to share this with you as we have nothing to hide. If you have any questions relating to this smear campaign, please feel free to contact us and one of the members of the team will be happy to answer any questions you may have.

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Paul S. Waugh on Twitter

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Diane Cubitt
Constructive Sabotage

I became part of Lighthouse Global to develop and grow, to be a leader if myself and others through being mentored myself so that I can mentor others as well