How small brands can sell more using data

Daniel Scharff
Mar 19, 2018 · 5 min read
Image for post
Image for post

The following hypothetical case study illustrates a strong data-driven argument to win more space.

Image for post
Image for post

The case to make

Consumer Led Pricing

Consumer Led Pricing explores the powerful topic of Pricing…

Daniel Scharff

Written by

Director of Pricing @ food tech startup. Formerly Global Pricing at Mars, Psychology B.A. and Wharton MBA

Consumer Led Pricing

Consumer Led Pricing explores the powerful topic of Pricing Strategy for a target audience of small brand CEOs. Daniel Scharff, the author, is the Director of Pricing and Growth Analytics at Bay-area startup Hampton Creek. He holds a BA in Psychology and an MBA from Wharton.

Daniel Scharff

Written by

Director of Pricing @ food tech startup. Formerly Global Pricing at Mars, Psychology B.A. and Wharton MBA

Consumer Led Pricing

Consumer Led Pricing explores the powerful topic of Pricing Strategy for a target audience of small brand CEOs. Daniel Scharff, the author, is the Director of Pricing and Growth Analytics at Bay-area startup Hampton Creek. He holds a BA in Psychology and an MBA from Wharton.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store