ConsumerAffairs at CES: Day 3 Recap

We saw a lot of innovations in home tech on Day 3 of CES 2017. The big stories for us were pillows, solar panels, massage chairs and water heaters.

Pillows

Why consumers trust each other more than brands

Generate more quality customer leads

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google…

ConsumerAffairs at CES: Day 2 Recap

For us, Day 2 was all about startups and innovators. We headed to Tech West to find Innovation…

Consumers trust content over star ratings

When it comes to reviews which matters more, stars or reviews themselves? We set out to…

The Science of Five-Star Customer Reviews

The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a…

What Is The Zero Moment Of Truth?

Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of…

Why does ConsumerAffairs.com have so many one-star reviews?

Consumers looking for transparency in pet food manufacturers

Are incentivized reviews making your brand less trustworthy?

Amazon just banned incentivized reviews…