Fattmerchant Empowers Research-Based Decision Making Through Customer Service Transparency
Flat rate payment technology company Fattmerchant, one of the only of its kind in the US, has partnered with ConsumerAffairs, becoming an accredited brand on the website.
The brand found an easy fit with ConsumerAffairs, citing in-field review collection among the the initial wins for their customer service team.
“We had been looking for a trusted brand to work with to help us collect reviews,” explained Fattmerchant Content Strategist Julia Olson. “Working with ConsumerAffairs provides us with an opportunity to showcase our customers’ experiences on an unbiased platform.”
Fattmerchant understands their clients require substantial and quality information at their fingertips, as shoppers in the merchant services industry tend to be more data-driven decision makers.
“Customers go through an extensive research process to find the right fit for their business — this typically involves speaking with trusted advisors, researching online and reading reviews on other people’s experiences with their merchant service providers,” explained Olson.
With ConsumerAffairs, Fattmerchant has been able to increase their review collection efforts as well as provide a trustworthy, third-party resource for customers to use during the research phase of the purchase process.
Clearly shown by their 4.7 star rating on the platform, the message of Fattmerchant’s dedication to serving their customers is now able to reach a larger audience through ConsumerAffairs.
“Reviews are incredibly important to us to help maintain our relationships with existing members and to help us attract new members who might be considering working with us.” said Olson. “Our members are a part of our #fattfamily, and we love being able to share their awesome experiences in working with Fattmerchant — ConsumerAffairs is a part of helping us to share their stories.”
This dedication to transparent customer engagement is on the rise as more marketers prioritize digital reputation strategies, understanding the true voice of a brand is owned by the consumer, not the company’s marketing or executive teams.
ConsumerAffairs partners with brands to help them make the most of these efforts through a dedicated review collection effort and the reputation management tools available to companies through ConsumerAffairs SaaS offering, ConsumerAffairs for Brands.
ConsumerAffairs for Brands helps partnered companies capture the voice of their customers and empowers them to identify brand advocates, convert brand detractors, and improve the overall customer experience to more easily and effectively increase the sentiment of their brand online.
Partnering with ConsumerAffairs provides Fattmerchant simple and effective methods to achieve their goal of ensuring each customer is responded to in a timely manner, simplifying customer engagement and increasing satisfaction across all stages of the buying cycle and post-purchase.
ConsumerAffairs is dedicated to empowering consumers and brands alike to make smarter, more informed decisions.
To learn more about ConsumerAffairs for Brands, brand accreditation, and the benefits of reputation marketing, follow our blog and visit ConsumerAffairs.com/Brands today.
Visit Fattmerchant to learn more about their offerings, or stop by their ConsumerAffairs profile to read their customer stories.
