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What Is a Marketing Funnel?
And how do I get one?
The term marketing funnel is misleading. The word funnel conjures up the image of a simple device used to move a messy substance into a container.
A marketing funnel is much more chaotic than that, it’s actually more like that picture ^up there^. People enter the Underground station and face a plethora of choices on how to get to their destination. Will they take the escalators? The staircase on the right, or maybe the one on the left. Perhaps they will stop to grab a bite to eat, or pull some cash out of the ATM.
Your marketing funnel is the device used to get people to proceed down your staircase. To keep them from getting distracted. To help them find their path, and to help them find your product or service along the way.
You see that guy in the gray suit, standing on the platform right above the automated ticket machines? That is your prospect. He has started down your staircase, but now he’s a little lost. How do you get him to go right — right down the funnel to being a customer and a raving fan?
That is what this article is will cover. So grab a cup a coffee and dig in. This is kind of a long one…
