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What Is Content?
How can it help me market my business?
Do you see that guy standing there in front of the waterfall? Who is that guy? He’s your customer. And what does that waterfall represent? Content. An entire world wide web completely filled to the brim with content. Content about every product and service he has ever thought about purchasing.
And what about those rainbows? What do they represent? How about enlightenment, or realization — the knowledge that Mr. Customer truly understands your product. He knows you, he likes you, he trusts you. And now he is ready to buy from you. He doesn’t need to be sold, he has learned what he needed to learn, and now he is ready to commit.
So, how do you “do” content marketing? Simple, be the waterfall.
Too Zen for you? Lets get down to the nitty gritty…
What is Content Marketing
The word content has recently become a buzzword in the marketing world. Someone, somewhere, coined the phrase, “content is king”. But why? Why is content king? What can it do to help your business?
Put simply, content is a tool that you can use to educate your customers and prospective customers about your product or service. Rather than trying to convince them that they should buy your widget, explain to them all — and…
