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Is SEO Worth it for Small Businesses?
Should you still focus on SEO in 2024? Let’s talk about it
If you’ve ever searched for your business on Google or Bing and discovered that it was hard to find, you accidentally uncovered that your website’s SEO could use some work.
Over half of all website traffic comes from organic searches (i.e., someone typing for a “boutique near me” or “best coffee shops in Austin” looking for a business like yours). (Source)
Are you missing out on something if you aren’t prioritizing your website’s search potential? And if so, what exactly are you missing?
SEO (search engine optimization) is a marketing discipline focused on helping your customers find you through Google and other search engines. But is SEO still worth it for small businesses in 2024 and beyond? The answer is yes, but let’s talk about why.
What is SEO?
As we touched on, SEO stands for search engine optimization.
Search engines like Google use algorithms and bots to scan the entirety of the published internet for content. Their main value lies in their search results.
Let me explain.
If someone chooses to use Google, they have expectations.
