Content Consumed: Tinx, SOTU, Aaron Rodgers, and Louis Tomlinson

Casey Noller
Content Consumed
Published in
5 min readFeb 8, 2023

Hiya! You may have noticed there wasn’t a Content Consumed column yesterday. Well, we all have tough days, baby. Let’s dive right back in.

In today’s edition of Content Consumed
🤔 Tinx is writing a book
🏈 Aaron Rodger’s retreat into darkness
📹 Expectations of Louis Tomlinson’s documentary
📣 A vague reflection on the State of the Union

Tinx’s book will be objectively bad

Social media influencer Tinx is writing a book. About what? Great question!

For my mother and her friends and others who may not know about “TikTok’s older sister”, Tinx is a content creator, podcaster, hot sauce connoisseur, and now apparently author.

The title…
The Shift: A Guide to Dating, Self Worth, and Becoming the Main Character of Your Life: Change Your Perspective, Not Yourself.

I thought it could’ve been shorter.

This book will sell like hotcakes based on Tinx’s TikTok and Instagram followers alone. It’s exactly the kind of “realistic self-help book” that’s uber-popular right now. Really, a truly smart biz decision by Tinx and her management. Tinx has had her controversies in the past—specifically the resurfacing of fatphobic and xenophobic Tweets last year. This is a rebound.

If you’re really looking for one thing to sum up who Tinx is in the social media sphere: she initially rose to fame for her ‘box theory’, which posited that from the moment men meet women, they put you into one of three boxes — hookup, date or completely uninterested.

Anyways. I’m not the biggest fan. But I’ll admit she’s a smart influencer. (Except for not deleting old tweets when her fame skyrocketed. Rookie mistake.)

More info about the book here, if you really need that.

Aaron Rodgers retreats to darkness

Shailene Woodley really did some damage on this man.

“Be curious. Not judgmental,” Aaron told the haters (me) via Twitter. “We are all on our own path, and doing things like this helps me find a greater sense of peace and love for life. Love and respect to you.”

Sorry, first some further context: the Green Bay Packers quarterback (for now) told Pat McAffee that he’ll be going on a “darkness retreat” in a couple of weeks. Four days, complete darkness, just himself, in a little house. Then he’ll decide whether he wants to keep playing football.

Who’s handling their age and obsession with football better, Aaron Rodgers or twice-retired and very divorced Tom Brady?

I think the answer will depend on what Aaron says after returning from his retreat—and whether Tom Brady will stay retired again.

Not another celeb doc! Wait, is Louis Tomlinson a celeb?

Louis Tomlinson, my initial favorite from One Direction before a quick and permanent flip to Harry, is releasing a documentary.

The premise:

All Of Those Voices takes a refreshingly raw and real look at Louis Tomlinson’s musical journey. Ditching the typical glossy sheen of celebrity documentaries, this film gives audiences an intimate and unvarnished view of Louis’s life and career. Through never-before-seen home movie footage and behind the scenes access to Louis’ sell-out 2022 World Tour, All Of Those Voices offers a unique perspective on what it’s like to be a musician in today’s fast-paced world.

From the highs of superstardom to the lows of personal tragedy, Louis’ story is one of resilience and determination. The film explores his journey from a member of One Direction to a solo artist, capturing the challenges and triumphs that defined his path. The film also shows a side of Louis that fans have never seen before, as he grapples with the pressures of fame and the weight of his own voice.

The main thing I’ll be interested in is the transition between One Direction and a solo career. Each band member handled it so differently and landed on different paths. Louis is one of the more private former members of the band, was plagued by rumors about his sexuality (especially in relation to Harry), and has dealt with a lot of personal tragedy in the years since (mostly family death).

A vague reflection on The State of the Union

Am I about to sound like an idiot? Maybe. Bear with me.

I turned on the State of the Union right before it started last night, just in time to see 8 minutes of Joe Biden shaking hands and making faces before getting up on stage.

What I thought about, as I watched the president speak, was: who watches this all the way through? I wanted to. I hadn’t since high school when it was required by my senior year Government class, during one of Obama’s last SOTU addresses. I’ve avoided all of Trump’s and I don’t think I’m alone in that.

There was something special about it, of course. Thinking about the nation all tuning in for this, thinking about how each SOTU address is history within itself. Even without cable, I could watch it live on Hulu. But how many were actually watching, beyond politicians and journalists and Boomers and a handful of Gen X? Last year’s SOTU actually gathered 38.2 million viewers, nearly 10% of the country’s population.

How much of the address, after all, is simply symbolic? How much of it is tacked with real promises? Can I explain myself asking these questions by positioning myself as a post-pandemic new adult, cynical about politics and those who represent us, struggling to believe in real change? Straining to see how Biden briefly mentioning Tyree Nichols will achieve actionable policy change?

I know, I’m a stereotype. The liberal voter in their mid-twenties who is so disillusioned by this modern government that a State of the Union doesn’t have the impact it should. I want to change my reality, I want to become more active beyond the ballot. It’s difficult to flip this negative perspective. Sure, god bless, there’s no Trump. But his cronies are there, making themselves known, lying to acquire office, performing stunts to rile fanbases, heckling during speeches, denying insurrection, and blocking legislature left and right.

It’s frustrating to watch, from afar or up close. But that’s America. Let me know if you watched it last night.

And that’s it from me today! Thank you, as always, for reading. Follow this column if you’re not already for more content every weekday.

Te amo,
Casey

👉🏼 Get more content over on the Content Consumed Instagram.

👉🏼 Find out what else I’m reading at my Goodreads profile.

--

--

Casey Noller
Content Consumed

Welcome to the dinner party. I'll let you know what everyone's talking about—and what everyone should be talking about—with my column, Content Consumed.