5 Simple Tools to Optimize and Repurpose Content
Content planning, development and scheduling take a lot of time and resources. A lot of content curators and marketers have found the process to be gruesome and time-consuming. As a result, 32% of them believe to have found their content insufficient and poor in quality as shared across multiple channels.
To effectively utilize the resources and time, the content managers need to think out of the box. Strategizing the content management processes more aptly often requires optimization and repurposing of the existing resources. Let’s discover how to repurpose the content for effective business operations.
Repurposing Your Content
Repurposing the content is one of the easiest methods to manage content development and curation load. Since content creation not only involves extensive amounts of research, content map development, keywords research, curation, editing and proofreading, this consumes a lot of the marketers’ time. With the help of repurposing the content, the lifetime of the content can be extended and its purpose further maximized.
Repurposing the content allows the reader to get access to high-end content through multiple channels. The content optimized and repurposed for multiple mediums often varies in overall layout and format. Here are some of the benefits associated with optimizing and repurposing the content:
They allow varied audiences to access the same high-purpose content in the format of their choice and preference.
They enhance your content’s search engine visibility as they can be accessed through different mediums and often contain inbound links as well.
They allow you to emphasize on the same concept through multiple perspectives and angles.
5 Tools to Repurpose Your Content
There are a number of tools available that allow the marketers and content developers to repurpose the content for extended usability. Let’s discover the top 5 content repurposing tools, as discussed below:
1- Canva
Canva is one of the visual tools that allow content developers and marketers to repurpose the content through infographic and graphic layouts. It comprises a number of pre-available templates, layouts and graphic tools to design the visual content for multiple channels easily. Apart from it, it allows them to edit and choose from a library of freemium as well as premium templates, play with color palette, play with shapes & icons, add a flair through illustrations and select preferred fonts.
The main benefit of the Canva is that there are no hard rules to follow nor visual skills are required to use it. It is suitable for business owners who can not afford to hire graphic designers for designing visual content. The freemium version of Canva offers limited accessibility, whereas Canva Pro’s services can be acquired for free with a 30-days trial period, with subscription charges starting with $9.95/month with an annual subscription or $12.95/month with a monthly subscription.
2- Wochit
For marketers and content developers who are struggling to come up with a video version of their content, the Wochit is the ultimate solution. It allows you to create video content for a number of mediums, be it blog, social media platform or website. It comes with plenty of themes that assist the user in video creation from start to finish. It is equipped with all the video-based essential tools, be it templates, media library or editing tools.
The Wochit can be easily employed by starters and novice business owners to create new content or repurpose the existing one through interactive videos. All that needs to be done is to open the Wochit app, transform the idea into a multimedia canvas and be done with creating professional videos. The pricing charges of the Wochit start at $500/month.
3- Paperli
For marketers and content curators who want to optimize and repurpose the content, especially the Twitter or link-based ones, Paperli is the ultimate solution. It organizes the data from the links and rearranges them into a virtual paper. It often involves automatic creation of a newsletter from the sources provided through Twitter username, hashtags, lists and other advanced Twitter-based research data.
The Paperli-based newspaper content can be easily employed by the content developers and marketers to make video or infographic content for multiple social media and blogpost channels. Paperli offers both freemium and premium versions to its users. The premium version charges start at $9/month. If the marketer wants to enhance inbound links and reach specific buyer personas, then the paid version proves itself to be worth it.
4- Airtable
For those content developers and marketers who want to up their content optimization and repurposing game, Airtable is the best solution. It is often handier in terms of planning and execution than self-made spreadsheets. It allows them to track your content ideas, develop content plans as well as make out a distribution plan for the repurposed and optimized content.
Due to the flexible layout, content developers and marketers can use Airtable to process and execute entire content development and repurposing processes through lists and keywords. Furthermore, it allows them to search, optimize and keep track of postings through relevant keywords and tags. The Airtable provided both free and paid versions to the users. The free version comes with limited tracking and access to records. Whereas, the pro version starts at $24/month with a monthly subscription or $20/month with an annual subscription and can cover up to 50,000 records.
5- TextOptimizer
If the marketers and content curators are finding it difficult to optimize the content as per the search engine requirements, the TextOptimizer is the ultimate solution. TextOptimizer helps the content developers and marketers optimize their web-content for search engines through adding or deleting text. It is incredibly fast, efficient and simple in operation by defining well-optimized content in less than 10 minutes.
For content developers and marketers who want to produce optimized and in-trend web-based content, TextOptimizer allows them to access the most in-demand queries asked by people and hence, increase the traffic in the result. Text Optimizer comes with a free analysis of a particular website’s content. The pro plan starts with $45/month and that is applicable only with advanced yearly payment.
