7 Habits of Successful Content Marketers
Irrespective of the fact that whether you are a content marketer or not, writing on a daily basis is the most valuable habit you can have. It’s not necessary for you to be a professional content marketer, however, what’s necessary is to be able to understand the importance of content and incorporate it within your marketing mix.
If you are asked a question that what does it takes to be a successful content marketer or creator? Hard work would be the most immediate answer followed by a list of many other adjectives. Content is entwined in our daily lives from trade publications to GIFs to sitcoms to political news. Content is everywhere and hence, is considered as the king.
Today, in this article, we share along with you a few elements that must become a habit of yours and not just a one-time act so as to become a successful content marketer. One thing to remember and a must to practice is that while creating content it’s important that you initially gather input from your consumers, sales team and the client for curating user-relevant content.
1. Curate Attractive Content
Content curation is the process of assembling, selecting, categorizing, commentating and presenting quality information according to the consumers’ desires. As a content marketer, while creating content, keep in mind to develop content that is valuable to your consumers in the sense that it either provides a solution to their problem or helps them in any other way.
To curate such content that is valuable yet attractive, it’s important that you determine your target audience’s interests, desires and necessities. Your content must be streamlined with the business’s vision, mission & values and also with consumer’s needs &wants.
A successful content marketer aims to provide valuable content in terms of information to the consumer in order to gain a greater number of conversions and sales. Content curation isn’t free of cost rather it’s cost-effective as it makes the most out of the existing content across the organization.
2. Focus on Your Audience
For a content marketer to be able to stand out in an industry or a market, rising above the clamor is a must then. A countless number of content pieces are created and published on a daily basis, hence, you cannot be a generalist. Therefore, create content with a special purpose after determining your target audience and consumers.
Listen to your audience, then create content according to their needs and requirements. Also, consumer’s desires aren’t just fixed to customer service submissions but rather in discussion and mostly consumer queries are overlooked by content marketers. Only the real expert content marketer can be observant about those queries.
3. Work in a Group
A content marketing team consists of a chief content officer, content strategy director, content managing editor, creative director or format specialist, influencer outreach manager, audience development manager and a technical content manager.
These people have individual roles and responsibilities, however, at times they all need to come together and work in a group as teams also play a significant role. To make a content marketing approach work out in the best possible way, it’s critically important that a team structure is planned.
4. Be Purposeful
Purposeful content marketing results in the overall success of your online or digital marketing strategy. A common misconception that people consider blogging as content marketing. No, blogging is just an element in content marketing.
Email marketing, eBooks, social media marketing and whitepapers are a few other elements. Content is the heart of marketing and the rest are other major organs that make the marketing strategy function accurately.
Also, generating conversions via content is content marketing. Every visitor on the website in the middle of the buyer journey. Hence, when a content marketer offers the lead with valuable and meaningful content in terms of information then the conversion rate increases immensely.
5. Participate in a Daily Writing Challenge
The best and most valuable habit to have is being able to write on a daily basis. Heard of the NaNoWriMo contest? It’s a 30 days challenge that motivates and helps content writers to commit to writing a novel by penning down the content bit by bit on a daily basis.
A successful content marketer’s goal can either be creating content for blog purposes or for eBooks’ and whitepapers. Whatever may the goal be, you as a successful content marketer must commit to writing at least 700 words per day just to get the ideas out of your head in a place that can be later edited out and further refined.
6. Promote Your Content
One thing that you as successful content marketers do differently is that you devise a plan in advance to promote their content way before you even start working and producing on it. You must begin by asking yourself a few questions such as what sort of audience would be interested in the content or should I ask the content consumers to take a few particular actions etc.
Answering such questions gives you a head start to place an effective content marketing strategy in place even before you craft, draft and edit your content. Other than this, you should aim to promote their content on every digital and social media platform to gain more engagement.
For generating organic and valuable conversion traffic you need to reach out for links relevant to your content as linking is the strongest factor that influences the search ranking.
You can also build an effective and functional email list by adding a call to action button under every piece of content that is created and published so that the audience is warmly welcomed to join the list to never miss any update from you. Lastly, you must use your content for guiding prospective consumers into buyers.
7. Monitor Performance
Understanding complicated metrics such as sales or conversion percentage, returning visitors, brand awareness, search engine optimization and spending time on site helps in monitoring the performance of your content marketing strategy.
Therefore, the success of a content marketing campaign can be determined by placing efforts in precise directions. A good content marketer or strategist would put all of his/her efforts into measuring and monitoring the performance of the content marketing campaigns!
