Creative eBook Ideas for Boosting Content Marketing
Content comes in many forms and sizes. From videos available on YouTube to blog posts on different websites, everything you consume online is content. We are living in the modern world where everything has gone online, digital content holds the potential of driving traffic to your websites as it has more reach and area to engage with the audience.
To deliver quality content, it is wise to leverage effective marketing tools that can enhance your reach and let you produce content that can have a positive impact.
EBook is an innovative and more trusted way to generate content and provide it to your audience. Unlike blog posts, eBooks target one subject and discuss that in detail to enlighten their audience with useful insights about a particular service, product, or issue. An eBook is designed in such a way that its goal is to solve its audience problem. It addresses a problem, looks into it with different aspects, and provides a solution that usually redirects readers to an effective landing page.
Why eBook?
Despite all the benefits, one might still wonder, why eBook? Competition in marketing is already tough and there are hundreds of other means to advertise your brand or product so why go with all the trouble with writing and compiling an eBook?
The answer to this question is rather simple yet important. Let us break it down for better understanding.
1- Positions You as a Professional
EBook allows you to be an expert in your business niche. It lets you define your brand or product with a context that gives you a tighter grip over your services. Brands that have professional descriptions attached to them tend to attract more audiences and there is no better way to define your business than with EBooks.
2- One-Time Effort
eBooks for certain businesses is a one-time effort. The writers create it once, invest their time and energy in it and let it work its magic by itself once published. Although, a brand that needs continuous innovation may need to update the content of its eBook from time to time to be able to perform well.
3- Targets Large Audience at once
The eBook helps a great set of people. It helps brands to solve their audience problem in a single go. eBooks primarily build a context for a brand that is either solving a problem or at least addressing it. This targets a large number of people meaning, EBooks is a single pack of solutions for hundreds or thousands of existing problems of its audience.
4- Gives You aBetter Perspective
Above all, eBook helps you in exploring your brand. While generating an eBook, you may find so many potentials of your services that you did not know. While you write it, it gives you a better perspective to see your product from a different stance and lets you add diversity to it.
The Importance of eBook in Content Marketing
When it comes to content marketing, content creators do not look at eBooks just as digital books. To them, it is a marketing tool that contains value propositions for their audience. They pack eBook with valuable solutions for consumers that provide them convenience in some way.
Blogs are designed to provide data to consumers in bits without proper context and in-depth analysis. It leaves readers with incomplete information and leads them to form wrong or inefficient concepts about the related content. eBook on the other hand is a detailed content that analyzes different aspects of subject matter and gives thorough and complete information.
5 Tips on How to Use eBook as a Lead Generation Tool
An eBook can be utilized as the most effective tool for lead generation. Most marketing campaigns have this common goal to turn their consumers into leads by directing them to product landing pages. eBook holds an important position in this regard because it lets you develop the context of the service you aim to deliver.
While there are numerous ways to use eBooks as a lead generation tool, the following five are proven to be the most productive tips.
1- Use eBook as a Tool to Build an Email Marketing List
Marketing campaigns cannot take place without having an audience and the audience can be determined through their patterns of consuming content. eBooks can be a primary tool for your email marketing campaigns. You can retrieve data from your targeted audience for email marketing through your eBooks.
If you are playing your cards right as in generating quality content in your eBook, your consumer can willingly provide their emails to access it. Those emails then can be used for email marketing. Consider this as a gateway to your book for your consumers. Get their emails before they can access it.
2- Redirect the Audience to the Landing Page of Your Business
Through your eBooks, you can redirect your audience to your business landing page. If you can get people to download your book that means you are providing them with something that means value to them and that is why it has piqued their interest.
This factor can be leveraged by redirecting your audience to your business landing page upon download. Your main landing page should not contradict what you promised to deliver in your eBook else you can see an imminent increase in your website bounce rate.
3- Make Sure Your eBook Content Aligns with Your Marketing Goals
Every business has certain marketing goals in terms of its services, product or content consumption that are pre-defined before running any marketing campaign. These goals should always reflect in your eBooks to achieve them.
Design the content of your eBook as such that it does not deviate from the purpose of meeting business goals. This does not let your consumer lose the trust you are trying to build through it.
4- Keep Your Target Audience in Mind While Writing
While generating the content, one can easily lose sight of business end goals and can get off track thus losing its audience interest. The content you create is directly proportional to consumer needs. If your content proposition changes, so will consumer’s interest.
Hence, to avoid any hustle, it is mandatory to keep your targeted audience in mind and their needs. If you stick to your audience and their needs, you have more chance of turning them into leads.
5- Make Sure You Include Interviews of Relevant Influencers
In the process of branding your business, you have to build its credibility and you can strengthen your brand’s credibility or of the services you are providing by adding interviews of influencers from the same industry. This has a positive impact on your audience and it helps toward building their trust.
When some influential person of the industry is vouching for the services or products the same as yours, this goes in your favor indirectly. Interviews therefore can be added to generate more leads from your eBook.
All in All
To sum it up in a nutshell, eBooks can be as productive for your business as you make them. Content and strategy when put together can generate some amazing results and there is no better strategy than utilizing eBooks for lead generations!
