How to Create Killer Facebook Videos to Attract Audience?
Facebook, over time, has become more of an advertising and marketing platform from a social connecting one. It has over time provided ample avenues for both static and in-motion content to be shared for customer relationship building and further strengthening purposes. Even video advertising over Facebook has been found to be more engaging than any other form of advertising on social media platforms.
As per Facebook itself, users have been found to gaze five times more at video content than any other form of social content. Hence, advertising on Facebook via video content is an effective method to promote content both locally as well as globally. Let us discover the implication of video advertising and specifically via the Facebook medium.
Video Advertising: What You Need to Know?
For all accomplished marketers, video-based advertising holds the same value as any other form of advertising and 87% of the online marketers focus on its strategic implementation. In order to achieve the value of advertising via video content, a proper strategy needs to be designed to effectively plan and implement resources. Especially, the content of the videos needs to be designed as per the brand identity.
The purpose of creating video content for advertisement is to trigger impressions and any form of action from customers at low cost, be it remembering the brand name, acquiring a service, buying a product or redirecting to the website. For a number of online mediums, the video content has been found to be engaging and rewarding in one way or another. As per the Insivia, more video content is now uploaded within 30 days than has been done in the last 30 years.
Facebook Video Advertising Strategy
Over time, Facebook-based video content is rapidly increasing over time and is taking over most of its news feed. More and more digital marketers, especially those with emphasis on Facebook medium, are becoming aware of the powerful implications of video-based advertisement. As per Adobe, video-based advertisement is 1.8 times more effective than any form of other marketing channels.
As per the Chief Operating Officer of Facebook, Sheryl Sandberg 1.5 million small and medium enterprises shared videos on Facebook back in 2015 and this number is going up ever since. Moreover, as per Hubspot, 50% of the content over mobile mediums account for video-based. The importance of video content and advertising on Facebook is evident from the fact that over 4 billion views by the users are based on them only.
Benefits of Facebook Video Marketing
Facebook video ads are one of the effective methods to ensure that viewers remember the brand and even come back to the source. Videos, irrespective of the medium they are published on, provide businesses an opportunity to increase engagement with customers, create new ones and eventually convert them into leads. Let us discover the top 5 benefits of Facebook video marketing:
1- Effective & Precise Audience Targeting
Through Facebook video advertising, the marketers can reach out to and target specific audiences via demographic settings as selected in the marketing campaign tools. Not only this, but marketers can also select people who are actually interested in the brand and its product/service.
2- Cost-effective Marketing Campaign
Facebook offers digital marketers the freedom to pay for advertising campaigns via a 10-seconds viewing feature if people actually watch the video. Hence, payment needs to be done only if the result has been driven and provided to the investing party. This feature mostly favors the budget-tight, small and medium enterprises.
3- Flexible Advertisement
Apart from multiple other options, Facebook provides digital marketers with an opportunity to choose cost-per-impression marketing options. This allows the marketers as to how they want to drive their video advertisement and capture the best value as well as result in the process.
4- Enhanced Brand Awareness
Facebook video advertisement leads to brand awareness and reputation through its engaging, impact and to-the-precise content. The video content drives brand awareness through quality traffic, enhanced conversion rate and increased revenue. Moreover, it also provides the marketers to promote authenticity, reliability and trust among its customers.
5- Engaging & Attention-grabbing Content
Through Facebook-based video advertisements, marketers not only promote the product or service but also keep the audience engaged through crispy yet short overviews. Moreover, they can enhance lead conversion and an increase in sales through educational tools.
5 Tips for Creating Successful Facebook Videos
The top 5 essential tips for creating killer content for Facebook videos that need to be considered by the marketers are as follows:
1- No-sound Videos
Through the ability to watch videos on Facebook without sound on, the audience can easily stream through their timeline without affecting the peace of others. Even 85% of the videos are being watched with no sound. Hence, with the freedom provided, companies can effectively advertise their brand and product/service.
2- Caption-driven Videos
As discussed earlier, most of the Facebook-based video viewership is without sound. Hence, by adding captions to the videos, people can easily accomplish that. As per Facebook reports, adding captions to the videos increases viewership by 12%.
3- Responsive Videos
Over 95% of the Facebook users use mobile devices to access it and of all the total Facebook video views on Facebook, 65% come from mobile-based devices. Since mobile viewership of the Facebook videos on mobile devices is higher, hence the marketers need to engage in responsive content for effective brand awareness.
4- Concise Videos
As per Wistia data, audiences tend to watch more videos with content-length not exceeding the 30-seconds mark. Hence, the marketers need to keep their video content & subsequent length short, concise and to the point for obtaining the desired engagement rate.
5- Responsive Videos
Over 95% of the Facebook users use mobile devices to access it and of all the total Facebook video views on Facebook, 65% come from mobile-based devices. Since mobile viewership of the Facebook videos on mobile devices is higher, hence the marketers need to engage in responsive content for effective brand awareness.
Top 5 Tools for Creating Short Videos and Animations
Devising short videos and animations for Facebook can be easily achieved through a number of software and platforms. There is no need to hire professional video creators for creating videos. For SMEs, these 5 powerful video-creation tools are as follows:
1- Adobe Spark
Adobe Spark enables both web and mobile users to create, customize as well as share content on various online mediums. Marketers can assess this user-friendly collaborative platform to create Facebook video content via individual subscription of $9/month or team one of 18/month.
2- Moovly
Moovly enables marketers to create stunning videos for Facebook through easy-to-use templates. It provides them with multiple options to create content via business, personal and educational templates. It comes with a free plan, a pro plan with $49/month and a max plan with $99/month subscription charges.
3- Biteable
It is considered one of the simplest tools to create videos, easy drag & drop option plus provides marketers with a huge collection of templates to choose from for creating Facebook video ads. It comes with either a free or paid version with $19/month via annual plan subscription charges.
4- Animoto
Animoto helps the marketers in creating advertising video content as well as Slideshare one through its simple-to-use and easily customizable platform. It comes with a personal, professional and business plan with subscription charges of $8, $22 & $24 if billed annually or $16, $42 & $64 if billed monthly.
5- Ripl
Ripl is a mobile-based app that can be utilized by marketers to create killer animated Facebook-based video content. It allows customization, modification of theme and selection of music as per the requirement via a one-click solution. It even allows adding social media relevant hashtags plus captions too. It comes with monthly and annual subscription charges of $14.99 and $119.88 respectively!
