If u just did socials

Tina Lopez
Content Creators Club
2 min readOct 2, 2024

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Timeless or trendy?

Photo by Arnel Hasanovic on Unsplash

Pre P.S. 3 days left before I drop my collab roundup email to all my collab members. Join this month and I’ll promote you to my 3k+ audience as a special bonus when you sign up in 3 days.

I tend to avoid trends like the plague.

First it was twitter,

Then it was threads,

and now it’s Substack notes.

Whilst I’m over here thinking:

“another f!cking platform? who tf has the time to do that?”

I’m in communities where other creators are preaching substack notes, but I have to think to myself:

“is the growth worth the work?”

Because joining another [insert social media platform] is easy.

Growth?

Not so much.

It’s easy in the beginning,

But platform strategy is a trendy strategy,

Not a timeless strategy.

Relying on algorithm is like playing the lottery.

Only one person wins,

And that’s the platform.

And that is why collaborations will remain timeless.

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Tina Lopez
Content Creators Club

I help creators build marketing machines that drive leads & revenue w/out relying on socials 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio