Let’s Breathe Traffic into Your Offers

Photo by CoWomen on Unsplash

I have a bit of a tiff when it comes to Black Friday (and it’s happening a month from now).

5 years ago, the week leading up to Black Friday, I decided to create a course…even though I had no students enrolled (bad idea).

Instead of enjoying dinner with my family I was live with Stripe support because my account got blocked (another bad idea).

That Black Friday morning (5am to be exact), I finally finished the sales page.

I was ready.

I was going to release the course to my audience and people were going to buy.

I did all the filming.

My sales page looked pretty.

I posted on social media.

Got some clicks,

Then nada.

Cyber Monday comes along,

Got some more clicks,

And then nothing.

Wasting a weeks worth of family time & Thanksgiving to get absolutely nothing in return.

No one told me there’s two parts you need to create an offer that sells:

1. Offer that solves problems — people don’t like more knowledge, people want more action steps.
2. You need more traffic — at the time, I…