More Than 80% of My Revenue Comes From Email (Here’s Why That’s Not a Coincidence)

How to sell in email without sounding salesy

Photo by Brett Jordan on Unsplash

I felt guilty for writing another email.

What if

• People unsubscribed
• Thought I was salesy
• Thought I cared more about making sales than giving value

You always walk this fine line as a creator.

Part of you knows that you should be selling more. But to the same end, you don’t want to turn off your audience. How do you find the magic in the middle?

Look,

My income has grown by 2–3x since the start of this year. At the same time, I’ve emailed my audience at least 2–3x per week.

Was this a coincidence? Absolutely not.

Your email list holds your most valued audience.

People voluntarily signed up to hear from you.

But you’re too afraid to talk to them. Or worse, you’re too afraid to sell to them.

This becomes a disservice to your audience.

The people on your email list should be the first ones to hear about:

• your offers