7 Myths I Used to Believe About Content Creation

“Shouldn’t we be posting every day?”
“This viral content will get us sales.”
“Long-form content is always better.”

These are a few of the common phrases I hear from clients as well as content creators.

Are they true?

Myth 1: Quantity Over Quality

More content does not always mean more engagement.

Posting a lot can increase your visibility. But if you’re posting content for the sake of it, you will lose your audience.

Your audience is looking for value, not a flood of posts in their feed. Focus on creating a few well-written posts to educate and connect with your audience.

Myth 2: Going Viral is the Ultimate Goal

Sure, going viral sounds amazing, but it’s not the end-all, be-all of content success.

Viral content is unpredictable and not always indicative of success, especially for businesses. Instead of aiming for a viral hit, focus on delivering value to your target audience.

Building a loyal following and nurturing an engaged community is far more valuable than a hit-or-miss viral post.

Myth 3: Content Creation is Easy

Effective content creation requires skill, creativity, and strategy.

It is not just about putting words on a page or images on a screen.

You need to:

• Understand your audience
• Align content with your goals
• Connect through storytelling

Myth 4: You Need a Big Budget to Be Successful

High-quality content doesn’t always require a large budget.

While having a budget is advantageous, creativity is not limited by financial constraints.

Innovative ideas, strategic planning, and authentic storytelling can outweigh the benefits of a big budget. After all, some of the most impactful content comes from simple text on a plain background.

Myth 5: The Content Lifecycle Ends Once it’s Published

Publishing your content is only the beginning.

Interact with your audience, share your content across different channels, and measure its performance. This feedback loop will provide valuable insights for future content strategies.

Myth 6: It’s All About Selling

Sure, it’s part of the bigger picture, but the primary goal of content isn’t always to sell products or services.

Educating, entertaining, or inspiring your audience creates trust, which is more beneficial to long-term business success.

Myth 7: Long-Form Content is Always Better

More words do not always equal more value.

The value of content is not determined by its length.

Yes, long-form content has its advantages, such as keeping the audience longer in your site longer for a detailed exploration of a topic and improved SEO.

In some cases, it’s not always the right choice. Sometimes, a shorter and more to-the-point blog post or social media post can be more effective to get your points across, much like this blog post.

Shorter pieces can be more engaging for readers looking for quick answers. They are often easier to digest, more shareable and convey a message without overwhelming the reader.

Pro-tip: know what your audience wants and how they prefer to consume content.

What would you add to this one?