Content marketing must-reads: February 2016

Here’s a look at some of the most interesting articles about digital marketing and native advertising from the last month. Click and learn.

Who are native advertising’s true competitors?
(Native Advertising Institute)

Native ads in Europe to grow by 156 percent
(Campaign Magazine)

More Effective Native Advertising Is a Solution to Ad Blockers
(Advertising Age)

The next step: Moving from generic analytics to editorial analytics
(Nieman Journalism Lab)

Native Advertising Isn’t the Silver Bullet Brands Were Hoping For, But It’s Getting There
(Native Advertising Institute)

Bernie Sanders Campaign Buys ‘Sponsored Story’ Ad on Politico
(Advertising Age)