Case Study: The Entertainment Buzz

Publisher: Zahra Media Group
Client: Beaumex Connects
Services: Content creation, web design, website management, social media strategy and management
Audience: Core target market is 18-45 year olds

The website’s core objectives are:

- To be the online portal for all of Beaumex Connects’ entertainment content
- To offer readers the chance to buy and win new releases
- To promote movies, DVDs, TVs, gadgets and events

Execution

Leading Irish entertainment and gadget distributor Beaumex requested an online entertainment hub for its new marketing wing. With content on TV3, Spin 103.8 and in the Irish Daily Mail, The Entertainment Buzz’s website was to bring all of their content together in one site. Ebuzz.ie is a fun and informative entertainment site for film, DVDs, gadgets, games and events and is an interesting diversification for the business.

We designed and built the site and managed the content creation, upload and social media distribution which saw Facebook fans grow to 10,000. In 2015, Beaumex Connects launched a new e-commerce site which we now manage the content for.

“I first met the Zahra team when I helped them set up Xposé Magazine in partnership with TV3. I was greatly impressed with the standard of their work then, so they were the obvious first port of call when we decided to develop a website hub for The Entertainment Buzz in early 2014. The Entertainment Buzz now has a recognisable brand and a dedicated site designed by Zahra’s studio and programmers. It’s a one-stop destination for entertainment news and Beaumex’s marketing content for film, DVDs and gadgets. They have created a unique tone of voice for Ebuzz.ie and produce engaging content that gets liked and shared across social media daily. I would not hesitate to recommend Zahra Media Group for all companies that are looking to set up a web presence or develop a print publication.”

Ronan Redmond – managing director, Beaumex Connects