CONTENT QUALITY A MAJOR FACTOR IN ENCOURAGING SOCIAL SHARES 

Content Marketing

The results of a recent survey have some important social media lessons for businesses. Specifically, keep content interesting and top-notch. And both understand and cater to the social media attitudes, needs and habits of the local market. Conducted by Ogilvy & Mather and SurveyMonkey, it examined the views of 6,500 social media users from 16 countries.