SURVEY SHOWS MORE B2B MARKETERS ARE TURNING TO CONTENT MARKETING

Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making it their primary marketing tool. However, the survey also suggests that while it is quite helpful to have a content marketing strategy in place, it is more beneficial to have a strategy that is documented.

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