Why Linkedin Marketing is Important Today Ever Than Before?
Before we talk about Linkedin Marketing, we want to first talk about how Linkedin came into the picture. Right at the time of inception of the dot-com bubble, when Reid Hoffman pitched the idea of Linkedin venture capitalists in Silicon Valley, he made sure that his idea was not confused with just another social network. His idea was unique in the sense that it targeted the professionals in different industries.
People spend years in building connections in their professional life. However, most of them are lost with the passage of time.
Hoffman realized how important was it to preserve the connections and networks established during work.
After all, businesses are not only about what you do; it’s also about who you know.
With the foundation of Linkedin in 2003, the Linkedin team was clear in its approach to first work on the network rather than the product itself.
In its first year, Linkedin looked something like this.
Within 2 years, Linkedin crossed the number of 1.7 million subscribers.
At present, there are more than 500 million Linkedin users in 2017
Why Linked Marketing in Important?
Because Linkedin is the biggest professional network on the earth with 500 million users. It provides you the opportunity to reach out to the most relevant segment of users for your products.
4 out of every 5 Linkedin subscribers have the ability to influence the decision making of their companies.
That’s huge. It means that you are already dealing with the most prominent targets and well-segregated target audience based on their business requirements.
Linkedin is a tool, used by professionals to get the business insights and learn and adapt to the new solutions to their problems. Keeping that in mind, the chances of reaching your content to the highly specific audience is huge.
Different sections of personal and company profile add the reference to the relevance to your target audience. That is the reason, Linkedin is the most used Social Media tool for brand awareness.
How to Approach Linkedin Marketing?
1. Content is Important
In any form of content marketing, content is the most important thing to start with.
You should be careful that the information, you share is relevant and useful to your target audience. If not, the chances of your content getting unnoticed are high.
Make sure that the content you share gives away about your company culture.
“People don’t buy what you do, but why you do it”
-Simon Sinek
Also, provide the insight about changes in the industry and how do they affect your target audience. The most important questions of all- do you have any vision to solve their problems or make things easier.
2. Optimize for Search
Where there is content, there is search optimization.
Search optimization today is not only about stuffing keywords in irrelevant contexts.
Search optimization at present is about adding value to your reader.
Provide relevant facts. Add the most useful information.
Describe in detail about the topic; you have decided to describe. It is one of the most important points regarding Linkedin Marketing.
As the reader of your content on Linkedin media platform is really looking for the insights in the matter. Please use enough contexts, and words to explain your view better.
Also, the shareability of longer content is high on Linkedin.
If the content is not worthy enough to the reader and it doesn’t add value to him/her, it is not going to get the expected hits.
Adding the links to the relevant web pages, which can be used as further sources by the readers is not only helpful to him/her but adds the SEO juice to your content.
3. Use Media in Your Content
Content is all about adding value and make it interesting. And, information doesn’t only come in text form.
There are different media sources as well, which can add value to your content.
Adding images, videos, charts, and stats would not only make your content more interesting but useful to the readers at the same time.
4. Know Your Audience
As I’ve already mentioned- Linkedin is highly organized platforms in terms of business people, who you want to target for your content.
The top CEOs of all the top organizations, the industry leaders, the millionaires and the young aspiring professionals- LinkedIn is a network of all of them.
Linkedin is highly diverse in terms of its professionals. At the same time, their approach towards content is different altogether.
So, while designing and distributing your content, make sure that you understand your target audience, and what are they looking for.
The Young and Aspiring professionals are looking for the technical and domain-specific information, which can help them grow as professionals and to add skills.
The Management and Organizing professionals of the companies are looking for new industry trends, data and industry insights which can help them present their case before executives and make their points.
The top executives and Management members of the organization look for the industry-specific information which can help them make decisions to take their businesses to the next level.
Make sure that you are clear in your approach to content creation and distribution as who are you targeting with your content.
There are a number of groups in Linkedin network with people of different professional backgrounds, positions, and requirements. You can target these groups to reach a larger audience.
5. Paid Marketing Tools
Different paid marketing tools are available for marketing on Linkedin.
Dux-Soup — With this Chrome plug-in you can keep track of the profiles you visit, and you can add tags and take notes on any LinkedIn member’s profile.
There is both, paid and free version of the Dux-Soup. The free version allows the automation of viewing profiles, adding tags and taking notes, the paid version allows exporting data from the visited profiles as well.
LinkedProspect — LinkedProspect allows you to send thousands of automated personalized messages. You need to have a message that you want to share and the prospects, LinkedProspect will share your personalized message with the prospects.
Linkedin itself is a great tool in reaching out to a number of industry leaders and decision makers. With the paid services of Linkedin, you can share your message with a network spanning over 450 million of its users.
Conclusion
Linkedin is an important tool at present in establishing your presence in the market.
Reaching out to the most suitable targets for your products is relatively easy today. The most fundamental of these efforts are providing relevant content with decent frequency.
You should also look forward to sharing the others’ content as well, which adds value to the readers.
That, in turn, will increase your credibility in your readers and the chances of your content being shared go high.
Originally published at wittypen.com on October 25, 2017.
