Everyday a different journey with Augmented Reality
All the reality that we see around us is felt, defined and experienced by a subject and an object. It is always up to us to become either one of it.
Let us zoom into the world of simulated environments, where it will not be incorrect to say that realities can be made more exciting by changing the nature of interactions between the elements. We can augment reality, and enjoy it to a great extent. It can be extremely delightful for the mind to experience worlds that are born from human imagination. The best part about modern day augmented reality is that, common folks like you and me can become the creators of it! Want to know how? The answer is hidden in our smart phones, just that they have to be made more ‘able’ for us to place objects from the digital world on to the real world!
There are numerous augmented reality apps that make it possible for us to add a layer of digital information on top of the physical world around us. Smart phones have lots of features that make augmented reality attractive and easy to implement. These apps use the smart phone’s camera to create live augmented reality zones that one can share with the whole world. The only extra thing needed in the smart phone is gyroscope sensors that let the device figure out where it is in relation to the world around you. This way, you can place any three dimensional object in your real surroundings and interact with your environment at a deeper level.
When I researched on top 10 augmented reality apps, I could not cease to download this one super exciting app called Aurasma. It is a wonder application that serves as one of the most awesome augmented reality platforms. Interestingly, this app has become the soul of content for many campaigns of almost all genres. I would like to sight one meticulous example of ‘Tesco Augmented Reality Recipe Book’, which came to life when I scanned the image on my PC.
A lot of different real worlds are using the mechanism of augmented reality. In India, the inclination is more towards automobiles, real estate and beauty where augmented reality zones are being created to give the end consumer an ultimate experience of the products being sold. Globally, one of the best examples where AR is being increasingly used is restaurants. All you have to do is hold up your device, and look at the place though the mobile device camera. Then digital information gets overlaid on top of it such as the restaurant’s menu, user reviews, and hours till when it is open. This way you can make an informed decision about hitting the door of the restaurant or try some other one!
In this mobile only world, content consumption is bound to happen on simulated environments that will allow us to become a part of the experience, and not just become mere owners of the products.
AR platforms will continue to become the next big thing in enhancing user experience!
