60+ tips to sanity-check your content (Content Weekly #4)

“Every piece of your content should be excellent, enough that customers are compelled to share it.” — Joe Pulizzi

This week I made a list of over 60 things to check while making your content.

Here it is: Content Checklist (Google Sheets)

Let me know if I missed something! Enjoy!

Book Recommendation

Epic Content Marketing by Joe Pulizzi

So what is this thing that the author calls “epic content marketing”?

There are six principles:

• Your content must fill an unmet need or answer a question for your customer.
• You must deliver your content consistently.
• Your content needs to be written in your voice, preferably with some humour.
• You need to express an opinion rather than giving a balanced history report.
• You must avoid sales speak, as it destroys the value of your content.
• You must aim to produce the very best content relating to your content niche.

Review by John Gibbs

This week’s quote

“Every piece of your content should be excellent, enough that customers are compelled to share it.” — Joe Pulizzi

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This story was originally posted on Content Creation Examples