In what I hope is a soon-to-be-outdated list — I am certain there are favorite marketing books out there that will fast become my favorites once someone introduces them to me — I thought I’d share a few of my favorite marketing books that I’ve read over the past years.
What are your favorites?
Please do share in the replies. I’d love any new ideas of what to read.
Anything You Want by Derek Sivers
Business is not about money. It’s about making dreams come true for others and for yourself.
We Are All Weird by Seth Godin
We don’t like the advertising that’s not for us, not about us, not interesting to us. But talk to me, directly to me, about something relevant and personal, and I love you for it.
Growing Up Fast by Jascha Kaykas-Wolff and Kevin Fann
Innovation creates marketing opportunities, which create innovation, which creates marketing opportunities, which create innovation, which creates marketing, and on and on.
Traction by Gabriel Weinberg and Justin Mares
The bullseye framework for finding the best traction channels: [chart]
Crossing the Chasm by Geoffrey Moore
Template to refine your positioning:
For ____
Who are dissatisfied with ____
Our product is a ____
That provides ____
Unlike ____
We can provide ____
The Pmarca Blog Archives by Marc Andreessen (free download)
Don’t worry about being a small fish in a big pond — you want to always be in the best pond possible, because that’s how you will get exposed to the best people and the best opportunities in your field.
