3 Proven LinkedIn Content Strategies to Establish Your Thought Leadership

“I will help you establish your thought leadership on LinkedIn”- says every personal branding strategist/ghostwriter.

But HOW???

The reality is that “Thought Leadership” has become a cool term that everyone wants to use, irrespective of their expertise and experience.

If you are tired of vague and complicated answers around thought leadership and are looking for some real strategies to build one for yourself, you’re at the right place!

Lemme show you the way!

1. Stay abreast of industry and global trends.

Know your industry like the back of your hand. Be among the first few to share the latest industry news. Stay well-versed with global incidents.

Share this knowledge with your audience in the form of posts, articles, and comments.

2. Be transparent about your highs as well as lows.

Sharing a winning story sounds like a good deal. But what about sharing that one mistake that cost you your fortune and peace of mind?

Be real. Portray your life as it is. Celebrate your highs and embrace your lows, too.

Your raw, unfiltered brand is what people crave for!

3. Actively leverage different content formats.

Make the most out of LinkedIn features!

In addition to your regular posts, publish long-form content (Detailed how-to guides, case studies, and articles), upload short video content (mini-tutorials, industry news ), and go live on LinkedIn (Q&A sessions, audio events, interviews).

Building thought leadership is easy when you have the right strategy!