5 Hidden Dangers of Ignoring LinkedIn Personal Brand in 2024!

Bidisha Dutta ✍🏻
contentanirban
Published in
2 min readAug 26, 2024
Photo by Aidin Geranrekab on Unsplash

Busy entrepreneurs, this is what you are missing out on without a LinkedIn personal brand:

  1. Wobbly digital reputation

Your digital reputation is weak and wobbly without a LinkedIn personal brand!

Why, you ask?

The post-COVID era has seen LinkedIn evolve as a personal branding platform. It completes your digital identity.

A quick stat- The LinkedIn playground now has over 1 billion users. Imagine missing out on the opportunity to be out there in front of 1 billion people!

2. Poor brand credibility

A fool-proof LinkedIn personal brand helps you earn the trust of your ICP by etching an impactful brand image.

Know that your rivals are already getting the competitive edge because of their active LinkedIn presence!

3. Lack of connection with your audience

Your audience needs to know that you exist, and LinkedIn does that for you!

Think of it like a bridge between your ICP and your brand.

4. Limited reach

The more platforms you join, the greater your reach. Why stay restricted only to Instagram or X?

Also, putting all your eggs in one basket is not advisable at any cost.

5. No loyal community to call your own

No personal brand = No loyal community

LinkedIn enables you to build a community that believes in you, backs you up, and buys from you. Think of it like this:

You reap a loyal community by sowing in a robust personal brand!

Wait no more, and start building your LinkedIn personal brand NOW!

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Bidisha Dutta ✍🏻
contentanirban

Personal branding strategist | Content writer | Writing about the significance of personal brands, solopreneurship and lifestyle niche.