How to Create a Hard-to-Ignore Personal Brand in 2024?

Bidisha Dutta ✍🏻
contentanirban
Published in
2 min readAug 27, 2024
Photo by Kim Menikh on Unsplash

How to Create a Hard-to-Ignore Personal Brand in 2024?

Having a digital identity is mandatory in today’s time. A personal brand is exactly what you need to strengthen your digital identity.

Learn how to create an irresistible and impactful personal brand on LinkedIn:

  1. Make your LinkedIn profile SEO-friendly!

From banner to headline, experiences, and skills- consider each of these as vital touchpoints. Figure out your Why, How, and What, and mention them strategically.

Create an ICP-centric About section. Leverage the Featured section because that’s where real conversions happen!

2. Build a solid content strategy.

Know your ICP like the back of your hand. Understand how you can alleviate their problems. Write exactly about that in your posts.

Also, deciding on your content buckets and content funnel would be of great help.

3. Get comfortable with commenting.

Be habitual in putting yourself out there. Commenting is by far the most underrated hack to build your personal brand by grabbing eyeballs.

4. Be your raw, authentic self!

Be your vulnerable self, and show the world who you really are. People crave authenticity!

5. Let your profile flaunt your skills.

Identify your expertise and let your profile do the talking. From your profile and content to your comments, every inch of your brand must portray your skillsets.

6. Be different. Be “YOU”nique.

Don’t copy your favorite LinkedIn influencer blindly. Learn from the best and then add your own touch. Embrace your imperfections, and never ever try to fit in!

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Bidisha Dutta ✍🏻
contentanirban

Personal branding strategist | Content writer | Writing about the significance of personal brands, solopreneurship and lifestyle niche.