What Makes LinkedIn the Best Personal Branding Platform in 2024?

Bidisha Dutta ✍🏻
contentanirban
Published in
2 min readAug 30, 2024
Photo by Souvik Banerjee on Unsplash

Having a personal brand in 2024 is no longer a luxury- it’s an absolute necessity! But the million-dollar question is, which platform is the best for building your personal brand?

After having worked with 20+ clients in the past 1 and a half years, I feel that LinkedIn is undeniably the best personal branding platform for you if:

You’re a Founder/Owner

You’re a C-level executive

You serve businesses and brands

You’re a student/fresher exploring new avenues

But why LinkedIn, you ask?

Here’s why:

  1. LinkedIn has a whopping 1 Billion users.

A solid LinkedIn personal brand lets you show up in front of a humongous audience of 1 Billion people.

More people, more visibility, more opportunities, more growth!

2. Every minute, 7 people are getting hired on LinkedIn.

Your personal brand is your digital identity. Polish it on LinkedIn to grab the right attention and get hired for your expertise!

3. You get to show up in front of 65 million decision-makers.

Founders, opinion leaders, C-level execs- there are 65 million of them on LinkedIn. Your personal brand is the live portfolio or resume that you can leverage to impress these decision-makers.

4. LinkedIn drives a whopping 50% of traffic to B2B websites.

LinkedIn adds a sense of credibility to any external link present on this platform, thereby boosting its organic traffic.

Still have doubts? Visit my LinkedIn profile, and lemme convince you!

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Bidisha Dutta ✍🏻
contentanirban

Personal branding strategist | Content writer | Writing about the significance of personal brands, solopreneurship and lifestyle niche.