Why Should Every Solopreneur Have a Strong Online Presence?

The world is going digital- one app at a time!

If you don’t live under a rock, then you must already be aware that “online presence” is THE big thing now.

But why is there so much hue and cry around “online presence?” What does it actually mean?

Online presence refers to your digital existence. In other words, it means building a virtual presence that makes you easily discoverable!

A solid online presence in today’s digital era is as important as the first cup of coffee on a Monday morning!

But why, Bidishaaaa?

Here’s why!

1. Brand identity establishment

Your audience would want to know you before they make significant purchasing decisions. That’s possible by sharing your brand values, visions and ethos through your LinkedIn personal brand, website, and other social media profiles.

2. Enhanced credibility

Would you buy an iPhone from Apple if it were a new company with zero online presence?

Your online presence is like a solid digital footprint that makes your brand highly credible.

Want to earn their trust? Work on your online presence!

3. Wider reach

Raise your hand if you wish to have Doraemon’s ‘Anywhere Door’ as a kid!

Your online presence serves exactly like that ‘Anywhere Door.’

Your target audience can find you from any corner of the world at any time. This, in turn, widens your reach and expands your market.

Sounds like a great deal? Go start working on your online presence NOW!