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Will Email Marketing Die in 2025?

Here’s the Truth

Anirban Das
contentanirban
5 min readNov 20, 2024

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As of 2024, there are over 4.5 billion email users worldwide, with projections suggesting this number will reach 4.8 billion by 2027.

Despite the rise of social media and instant messaging, email remains an essential tool for businesses. Many critics claim email marketing is losing relevance, but the fact is that it isn’t dying; it’s just evolving according to the latest marketing methods.

In this article, I will help you understand why email marketing remains the number one channel for growing your coaching business. No matter how many challenges it faces, it adapts, like it has been doing from 1971 to now, and remains the most effective communication channel for businesses.

Look at the numbers

Reach

Email’s global reach is phenomenal. Nearly half the world uses email because it provides businesses with a direct way to connect with their audience.

Social media platforms may come and go, but email remains a universal tool across all demographics. Unlike social platforms, email doesn’t require fighting with the always-changing ‘algorithm’.

Best ROI

Email marketing delivers the highest return on investment (ROI) compared to other…

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Anirban Das
Anirban Das

Written by Anirban Das

Email Marketer for busy coaches | Writing about copywriting and Email Marketing and Freelancing

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