Contentful Design
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Contentful Design

Empathy as a tool for alignment

The importance of developing empathy with internal stakeholders

Photo by Josh Calabrese

Empathy motivates us to care so much about the challenges of another person that we’re driven to action. Empathy is the ultimate form of understanding.

A stakeholder map of the people I engage with at work

Asking the right questions



Stories from the designers at Contentful

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João Ramos

Design lead and mentor with a knack for sunrises, anthropology, and board riding. Currently @Zalando. Portuguese, based in Berlin.