Navigating Communications & Engagement for the Arts - Part #2

In this shelter-in-place season, arts organizations and creatives have faced new hurtles in engaging audiences, donors, and artists. But what better way of overcoming the odds than with a little creative problem solving? Navigating Communications & Engagement for the Arts, a three-week series created by SVCreates, San Jose Office of Cultural Affairs, and genArts Silicon Valley, supports the arts community by sharing strategies employed by a variety of sectors. This is the second of three classes held on October 27th.

During part two of this interdisciplinary workshop, the discussion turned to marketing strategies employed by the communications heads of two of our favorite local sports teams and takeaways for the arts community.

Josh Russell, former VP of SVCREATES and current Director of Marketing & Public Relations at Evergreen Valley College, returned to lead the discussion. He was joined by panelists Jake Pisani, Director of Communications for the San Jose Earthquakes, and Scott Emmert, VP of Communications for the San Jose Sharks.

So here’s how the Sharks and the Earthquakes are engaging their audiences… and how the arts community can repurpose their ideas. These are our top five takeaways: