In the slow march of enterprise adoption of distributed ledger technology, one of the original uses cases — apps and decentralized apps known as “dApps” is starting to bear fruit.
Blockchain technology has had a lot of hype yet a new generation of video and live-streaming apps are partnering with blockchain startups and altcoins to incentive how consumers engage with apps and create niche communities that are valuable from a business perspective.
Live-streaming apps & blockchain are intersecting in New communities
LiveMe’s tagline is “go live and earn real money”. LiveMe is one of the largest broadcasting communities in the world with a global reach of live-streamers. Another “vine” inspired funny video app Cheez, is also taking a crypto approach to rewards.
This signals a trend of mainstream apps adopting blockchain to create a new kind of customer acquisition, loyalty and retention on their video channels. As we approach a 5G world, apps like this will become even more common. It’s now the age of ByteDance style apps that appeal to 90-something mobile natives and crypto resonates with this audience.
While WhatsApp is reportedly working on pairing with a Facebook stablecoin, LiveMe and Cheez have both partnered with Contentos, that seeks to be a decentralized global content ecosystem. In the bounty program of Contentos, you can earn COS simply by signing up and linking to apps such as LiveMe and Cheez.
The future of content distribution may increasingly begin to be distributed by blockchain tech with the emergence of dApp ecosystems working together with popular consumer apps in 2019.
- As more apps realize the benefits of digital assets for customer loyalty, blockchain adoption in consumer apps is set to increase into the 2020s.
- Blockchain tech adoption in apps is big business, since crypto has yet to find its next “killer app”.
- As the ecosystem matures, dApp ecosystems that are consumer facing will mean some altcoins will outperform the market and become more standard with mainstream mobile consumer adoption across channels.
For global citizens in the Gen Z population born in the 1990s and even younger Millennials, video centric entrepreneurship is an attractive side-hustle. We are therefore only beginning to see the first wave of live-streaming and micro video apps, and there’s a good chance the winners will be those that integrate crypto the best as an added layer of incentives, loyalty and an upgraded user experience.
The App Economy that’s Embracing Crypto
Contentos will be a cryptoeconomics leader in the content distribution space, due to its existing business parnterships especially in Asia thus far in 2019. From receiving funding from Binance, to conducting a live game-show with Yahoo Taiwan, to existing ties bridging the likes of NEO and Cheetah Mobile, Contentos is in a unique position to help mainstream adoption of blockchain take place in consumer facing apps.
The ability of Contentos to make partnerships is one of its keys to success. Recently attending the #niTronSummit this was on full display. Content distribution is a critically important component to the future of blockchain adoption, as “crypto streaks” — the act of doing daily tasks for crypto could be an important gamification component in the future of video apps.
Blockchain’s mainstream adoption in apps appears to be gaining momentum in 2019.
Contentos announced new parnterships on Twitter with RatingToken.io and DappRating.
The Contentos team is aiming to fundamentally preserve each creation by using blockchain technology. It also has big ambitions on decentralizing content distribution and empowering creators on next-gen mobile ecosystems of apps. What’s exciting about Contentos is besides its partnerships it’s active on apps as of 2019, and isn’t simply promising a future product with limited product-market viability.
Blockchain adoption for mobile apps looks very promising and Contentos’ Ethereum-based ERC20 token, COS, has a great potential in an era when video and altcoins are both elements of online experiences that young people globally resonate with.
For a video recap of the Contentos journey around the world in 2018 watch the video here. The Decentralized global content ecosystem is growing. Contentos also partners with PhotoGrid, an app targeting photo creators to take photos and share within their communities.