Contentos Partners with Decentralized Video Protocol Theta Network

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Published in
3 min readApr 2, 2020

Today, we are very excited to announce that Contentos has partnered with the decentralized video delivery protocol Theta Network, which will be integrated with the COS.TV video platform to improve user experience and reduce the bandwidth cost of video content delivery.

COS.TV platform has achieved huge growth in 2019. According to Alexa ranking, in January 2020, the traffic of COS.TV has surpassed Steemit.com. However, the issue coming is the rapid rise in content delivery costs. By adding Theta Network to Contentos’ video infrastructure, we can reduce these costs by 50% or more, thereby enabling COS.TV to achieve more stable and sustainable growth, and adding a new way to increase user engagement through token rewards.

Theta Network, built by Theta Labs, is the leading decentralized video protocol powered by blockchain technology. Theta Network uses token rewards to incentivize viewers to relay video using their excess bandwidth, providing users high-definition video content and reducing video delivery costs.

Earlier, Samsung and CJ Hello, two of the largest media companies in South Korea, have also agreed on a partnership with Theta Labs, which will use Theta’s decentralized video delivery.

Contentos co-founder and CEO Mick said: “We are very happy to work with Theta, which will help reduce our video content delivery costs and increase market share. The partnership also marks the development of blockchain technology adoption in video content.”

“We’re excited to bring COS.tv on to the Theta Network, and add to the growing number of platforms seeing real benefits from using Theta for video delivery,” said Mitch Liu, CEO of Theta Labs. “As COS.TV continues to grow rapidly, Theta integration will help attract even more new users while keeping CDN costs low.”

About Contentos

Contentos (COS) is a decentralized global content ecosystem, which is invested jointly by Matrix Partners China, IDG, Gobi, and supported by Ontology, DHVC, Node Capital, Binance Lab, LD Capital, etc. Contentos aims to build the public chain platform that brings values back to content creators and users.

Contentos has reached a strategic partnership with the photo-editing tool PhotoGrid, the well-known live broadcast platform LiveMe, and the short-video platform Cheez. These three products have brought Contentos millions of global content creators and 60 million monthly users. In addition, Cheetah Mobile’s CleanMaster and related game products are also directly involved in the Contentos ecosystem.

About Theta Network

Theta Labs pioneered the Theta Network, the leading video delivery network powered by blockchain technology. Theta rewards anyone to restream video and enables existing video platforms to deepen viewer engagement, drive incremental revenues, and reduce CDN costs. Theta’s protocol enables users to earn rewards by relaying video on a peer-to-peer basis, utilizing excess bandwidth on any device. Platform partners span Esports, media, entertainment, peer-to-peer live streaming, and more. THETA.tv, the first platform built on the Theta Network, leverages its existing user base of millions of Esports viewers. Other video platforms integrating with the Theta protocol include Samsung VR and Littlstar. Learn more at www.thetalabs.org.

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Contentos is a public-chain project for the global digital content industry. With blockchain technology, Contentos focuses on solving the challenges of today’s centralized content platform, including content distribution, content monetization, property rights confirmation and property management, etc. Contentos is committed to empowering creators so that they can generate reasonable revenue through the creation and promote effective collaboration with advertisers, fans and other creators, so that the overall ecology is enhanced by the positive contributions of users.

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Contentos

Revolutionary blockchain-based global content ecosystem where the rights and value will be returned to users. https://www.contentos.io/