Contentos: How Blockchain Can Help Monetize Your Content
While we are talking about those Internet celebrities who made millions on social media, there are still many content creators who struggle to make a living out of their creations.
Competition in the industry is fierce. Creators make a lot of efforts to offer creative, attractive and unique content to impress their audience. However, some platforms with bigger audiences make the monetization opportunities even harder.
For instance, YouTube, with over 1 billion global users, has raised the requirement for creators to meet to stay in the ad revenue-sharing program. For users who want to make money from YouTube and have ads running on their videos, they need to generate 4,000 hours of “time spent” over a 12-month period and to attract at least 1,000 subscribers.
It’s difficult for small video makers to make money through their content. However, they make a great contribution to these platforms.
Centralized platforms and channels exist between content creators, consumers, and advertisers. The creators are pushed to the industry sideline and cannot reach consumers and advertisers directly.
Payment channels and platforms take a huge portion of users’ income, while advertising revenue is centrally controlled by platforms, with only a small portion of it going back to content creators.
As this happens, blockchain technology is about the change in the industry landscape for creators to survive in.
Blockchain is helping to build up peer-to-peer relationships between creators, advertisers and audiences. This direct relationship has the potential to avoid content value loss. Also, it’s possible for advertisers to directly compensate viewers without losing revenue. Contentos, which is a decentralized global content protocol based on blockchain technology, is making its name in this content distribution innovation.
The pricing of each component is open and transparent in Contentos.
The value of the content provided by the creator, the tool provided by the developer, the labor of sharing and the advertising price will be calculated.
Meanwhile, the transaction information will be written into the block to be visible to the entire network. The transparent network allows revenue to be distributed fairly and for all participants to benefit.
Contentos has a fundamental objective is to serve the public. It maximizes the value of content creators and system participants and allows all participants to benefit from the prosperity and growth of the ecosystem itself.
