Introducing the ContentUpgrade Wordpress Plugin

Cool thing about the way we made is that it “just works” if you paste your URL into Wordpress or Medium.

Just paste your URL into WordPress, and BOOM!

This can be a little deceiving on WordPress though. If you paste the URL into WordPress’ editor, it’ll immediately transform the link into a fully-fledged lead magnet. BOOM!

Not so fast, though. WordPress has a “whitelist” of embed providers that are allowed to accept user input (like submitting your lead magnet form). That whitelist is pretty short, and includes all the big cool kids like YouTube, Imgur, Flickr, etc. We’re not cool enough (yet) to be on that list. So while the embedded form will show up, if your subscribers try to submit the form nothing will happen (yikes!).

We made a thing

Turns out it’s really easy to make a WordPress plugin that adds a site to the whitelist. So that’s what we did!

All you have to do is install the WordPress plugin from your WP backend.

  1. Login to your WordPress dashboard.
  2. Go to Plugins and click “Add New”.
  3. Search for “”.
  4. Click “Install Now”.
  5. Activate the plugin.

That’s it! There’s nothing to configure, it just works on the backend.

Create Your Super-Awesome Lead Magnet

Now you just need to grab your lead magnet URL and stick it in your WordPress post.

  1. Go to
  2. Click Login or Sign Up. (They both do the same thing). Your first lead magnet is totally free so don’t stress about the money honey.
  3. Click on your favorite social media credential.
  4. Say, “wow that was easy”.
  5. Enter your headline, body, and fill out the rest of the form.
  6. Click on “Embed”, and copy the super-special URL.
  7. Go back over to your WordPress post and paste in the URL.

Voila! That’s it!

Did I mention you can now embed this lead magnet anywhere and everywhere? If you republish on Medium (which you do, right?) it’ll show up in Medium just like on WordPress.

Which means what… less maintenance for you, less headache, more consistency. You can create your lead magnet once and embed it wherever. Create it in one place, manage it in one place. Just like that, super easy.

And now, without further ado, is a real, live lead magnet, via