Why You Should Hire a Copywriter for Your Social Media
Using social media to boost brand awareness — with the right words!
Any business venture that does not utilize social media for brand awareness and sales will most definitely fall behind. These days you are at risk of becoming irrelevant and jeopardizing sales opportunities without a significant following on the likes of Instagram, Twitter and Facebook. Setting a goal to hire a copywriter for your social media is key to achieving this.
Have you ever taken a look at a company’s social media page on Facebook and found they had very few followers, comments, likes and general content published? Does this make you jump at the chance to purchase their product? Usually not! A good presence on social media is vital to leaving a great impression on your new potential customers.
But even if you are social media-savvy, it’s not just about setting up accounts on all platforms, posting and hoping for the best. Anyone who has ever done this will know it certainly takes a lot more work to gain traction from social media! As the old saying goes, “Content is King”, and the core of your content will be your number one priority. However, you’re still going to run into trouble if you don’t have a good idea of how to distribute that content effectively to the right audience.
When the Time Comes to Hire a Copywriter for Your Social Media
This may be the point at which you realize you need someone specialized in social media marketing. Someone that can turn your potential customers into actual customers. You need to hire a copywriter for your social media to help your content stand out from the thousands of other accounts.
According to Merriam-Webster Dictionary, a copywriter is “a writer of advertising or publicity copy,” which seems like the most boring way to describe what these amazing word-crafters can accomplish with a simple line of text. CopyBlogger seems to have produced a better definition: “Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.”
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A form of action — it’s what you, as a company, will strive to accomplish when communicating with your leads. Whether you want them to subscribe to your email list, book a spot on your webinar, or even just like and comment on a post, you’re going to need to convince them, and this is where copywriting comes in.
But how does it work? Why hire a copywriter for your social media? What tasks does a copywriter perform that you can’t do yourself? In this article, we’ll answer these questions and more. Take your business to new levels of success with our six reasons why you need to hire a copywriter for your social media.
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1. They Dominate the All-Powerful Call-to-Actions (CTAs)
You can have an amazing product or service, with incredible intentions, but that’s not always enough to convince a customer to hand over their credit card information. Often, you need to go that extra mile, or three, by establishing a level of urgency in the pitch.
Call-to-actions are, according to Hubspot, part of an advertisement that encourages the audience to do something. They’re used by businesses to convert readers, viewers or visitors into leads that will, ultimately, become long-term, paying customers.
CTAs are the point of entry to your sales funnel. They can be anything as simple as “Subscribe” to “Start working with us today!”. The point is to get readers engaged or clicking on a particular CTA. After this, you can send them anywhere you want. You want customers to land on your page and not be able to stop themselves from clicking on your call-to-actions. You want them double-clicking without even thinking!
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On social media, a copywriter who knows how to effectively use CTAs can bring in hundreds to thousands of visits to your site. They are essentially growing your contact list more every day through effective advertising. They can make your offers look and feel unique to your target audience. And they can also help segment your leads into colder or warmer traffic by using different styles of sales language.
2. They Can Add a Unique, Professional and Even Humorous Twist to Your Social Media Content
Humorous social media copy is where social media managers and business owners make their clients laugh or smile in order to get a better reaction out of them before they sell them something. It works. Don’t just take our word for it; check out the examples on DigitalSynopsis.com. You can laugh at the witty copy that was used in the advertisements for Air Asia, Aston Martin, Volkswagen or The Economist, among many other Fortune 500 companies.
When you hire an experienced copywriter, you hire a professional writer who has been working at changing perspectives and producing sales through their writing. It can also help you bring a new point of view to your marketing department. In the case of social media, when combined with excellent graphic design and a positive brand image, it can lead to your followers engaging more than just with the odd like or comment.
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Put your efforts behind finding someone with experience in effective copywriting. They should also have happy former clients and be someone that has demonstrated they can solve problems. If you find the right social media copywriter you will no doubt see better results when monetizing your social media networks.
3. They Can Be Your Writer for Ad Copy Across ALL Your Marketing Campaigns
The numerous marketing mediums available right now, including podcasts, videos, webinars, newsletters, brochures, cold emails, and social media posts, among others, can be a massive challenge to handle on your own, particularly if you’re not an experienced writer.
Some ideas work for video, but not for audio (think podcasts). Certain emails and brochures will convert specific types of leads, but will fail with others. And your social media posts may require slight adjustments depending on who you’re targeting and at what time of the day or year.
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Researching all of these marketing channels and finding a way to make them work for you is doable. However it can lead to a lot of time invested that you could be spending elsewhere. By allowing a copywriter to take over, not only will they have the knowledge to help develop your marketing strategies, but they will also find a way to connect one campaign with the other. This sends people into your funnel and boosts your revenue in one fell swoop!
In short, if you’re looking to save time and improve your business’ marketing platforms, hiring a copywriter is a proven way to do so.
4. Your Competitors Certainly Have a Team of Copywriters — Hire Yours Now or Be Left Behind!
Led by a creative director, copywriters within marketing and sales departments can really make magic happen, which is the reason why creative directors earn so much ($123,228 on average in the United States, according to Salary.com). We know most new businesses won’t be able to hire a creative director anywhere near that salary, but this gives you an idea of the level of expertise that is needed for work like this.
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Alongside setting up social media posts that will reach more of your target audience, a team of copywriters will constantly produce written sales content across all your marketing mediums, even your website. Your marketing team isn’t complete without them.
And it doesn’t matter if your business is in the art niche or selling chemical products. The aim of the game is still the same: grabbing the attention of your target audience. Your competitors are already working with a copywriter (or a whole team of them). If you want to remain competitive, you should aim to have one or more on your team too.
5. Hire a Copywriter for Your Social Media to Save Your Brand When You’re in Trouble
Let’s face it — what worked today can fail tomorrow. Many companies that used to be the alpha predators at the very top of the food chain can quickly become the prey when things go wrong.
It doesn’t even have to be about the numbers not adding up properly. It can be a marketing decision that wasn’t executed properly, a wrong investment that threatens to bankrupt you, a data leak or anything else that puts your credibility in danger.
In these cases, you’re going to want to have someone around with the imagination and experience to help with the crisis. They can help you turn your brand’s reputation around and bring in new audiences to elevate your business once more.
Copywriters can be considered the voice of a brand, and when they speak, the customers listen. And if you think about it, your social media accounts are the face of your brand. Therefore, combining the face and the voice of the brand with an efficient “damage-control strategy” will give you a chance to look more attractive to all audiences once again, after the crisis has been dealt with.
6. Your Social Media Specialists Can Concentrate on Growth Instead of Content Creation
Many business owners don’t know the details of what each member of their marketing team actually does. As the owner, it’s your job to delegate, not micromanage all the tasks of your employees.
This also applies to the people in charge of your social media, like growth hackers, ad specialists, and SEO experts. They are already paying attention to parameters more related to mechanics than solely the content. Their job is to improve your brand outreach and increase your followers, not dedicate unnecessary time to producing copy. So let them focus on their specific job.
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A copywriter can slip into this function and efficiently provide their services in creating the right content for their marketing coworkers to distribute with ease. This will allow everybody in your organization to dedicate their time and effort to what they were hired for.
Even the biggest companies with the highest budgets encounter the problem of appropriately establishing roles. Expert business websites, such as CareerBuilder, indicate that it is best to avoid forcing employees to multitask. Dividing their time into several simultaneous projects will only limit their productivity levels.
Overall, you’re better off not trying to put a square peg in a round hole. Assign tasks to the employees who know how to do them best.
You can’t argue with the facts: digital marketing is increasingly leaning on social media. Companies championing these channels as their main source of traffic are seeing the best results. So, why not have an expert in writing and managing these channels at the head of your social media marketing department?
Copywriters are key to successfully managing your social media accounts. So it’s time to get hiring that integral member of your team.
Originally published at https://jenniferberube.com on July 22, 2020.
